1
00:00:35,910 --> 00:00:37,430
Britain makes a noise.
2
00:00:38,710 --> 00:00:40,470
An actual noise, did you know that?
3
00:00:40,510 --> 00:00:42,590
I feel I should almost apologise.
4
00:00:42,630 --> 00:00:47,030
It says here you basically ran
the Leave campaign, and, yet...
5
00:00:49,710 --> 00:00:52,910
..and, yet, I doubt most people
have ever heard of you.
6
00:00:52,950 --> 00:00:53,950
It groans.
7
00:00:55,670 --> 00:00:57,230
It's been groaning for some time.
8
00:00:59,030 --> 00:01:00,790
Must be annoying,
9
00:01:00,830 --> 00:01:02,630
Old Boris getting all the credit.
10
00:01:02,670 --> 00:01:04,590
Oh, I don't seek the limelight.
11
00:01:04,630 --> 00:01:08,310
VOICEOVER: A hum, that only very
few people can hear.
12
00:01:08,350 --> 00:01:09,470
Never stopping.
13
00:01:10,750 --> 00:01:11,950
Mr Cummings?
14
00:01:11,990 --> 00:01:13,590
This inquiry was established
15
00:01:13,630 --> 00:01:15,910
by the Information Commissioner's
Office
16
00:01:15,950 --> 00:01:19,110
following revelations concerning
the European referendum
17
00:01:19,150 --> 00:01:21,790
four years ago in 2016.
18
00:01:21,830 --> 00:01:24,470
Its primary purpose is to
investigate the use
19
00:01:24,510 --> 00:01:27,150
of our personal data
in political campaigns,
20
00:01:27,190 --> 00:01:28,710
and the way in which it is
rapidly...
21
00:01:28,750 --> 00:01:31,590
FADING IN THE DISTANCE: ..altering
democratic processes here...
22
00:01:31,630 --> 00:01:34,830
VOICEOVER: A million important
questions to be asked of our nation.
23
00:01:34,870 --> 00:01:37,390
Our species, our planet,
24
00:01:37,430 --> 00:01:39,270
and no-one's asking the right ones.
25
00:01:39,310 --> 00:01:42,270
I mean, we're an education
Think Tank, primarily.
26
00:01:42,310 --> 00:01:44,430
And, er, well, you were once
special advisor
27
00:01:44,470 --> 00:01:47,030
to the Education Secretary, so...
28
00:01:47,070 --> 00:01:48,750
Your reputation precedes you.
29
00:01:48,790 --> 00:01:51,150
Although we'll try not to believe
everything we hear.
30
00:01:51,190 --> 00:01:52,710
{\an1}SELF-SATISFIED CHUCKLING
31
00:01:52,750 --> 00:01:55,310
VOICEOVER: All I hear is noise.
32
00:01:55,350 --> 00:01:58,510
Do you have any thoughts?
Yeah, it's fucked, we're all fucked.
33
00:01:58,550 --> 00:02:01,670
What are your thoughts on providing
strategy for our many clients?
34
00:02:01,710 --> 00:02:03,350
VOICEOVER: Be polite. Engaged.
35
00:02:03,390 --> 00:02:05,710
Don't tell them what
you're really thinking.
36
00:02:05,750 --> 00:02:07,430
So...
37
00:02:07,470 --> 00:02:08,710
..what do you think?
38
00:02:08,750 --> 00:02:10,030
What do I think?
39
00:02:10,070 --> 00:02:14,270
VOICEOVER: Just breathe,
and think of Mary. Breathe?
40
00:02:14,310 --> 00:02:16,870
I think... Dominic?
What do you think?
41
00:02:16,910 --> 00:02:17,950
VOICEOVER: Breathe.
42
00:02:17,990 --> 00:02:19,270
I think...
43
00:02:19,310 --> 00:02:20,390
VOICEOVER: Oh, shit.
44
00:02:20,430 --> 00:02:23,790
Stupid. You should advise your
businesses that as a global society
45
00:02:23,830 --> 00:02:28,910
we are entering a series of profound
economic, cultural, social
46
00:02:28,950 --> 00:02:31,790
and political transitions, the like
of which the world has never seen.
47
00:02:31,830 --> 00:02:33,550
Educated people are the most stupid.
48
00:02:33,590 --> 00:02:35,830
Massive increase
in resource requirements.
49
00:02:35,870 --> 00:02:39,310
You need an Odyssean education. A
rising tide of religious extremism.
50
00:02:39,350 --> 00:02:42,070
A synthesis of...inter-generational
inequality in the West
51
00:02:42,110 --> 00:02:45,310
on an historic level. Apollonian
rationality and Dionysian intuition.
52
00:02:45,350 --> 00:02:48,190
I would tell them that for the past
years, decades, even,
53
00:02:48,230 --> 00:02:50,150
this firm has failed...
54
00:02:51,430 --> 00:02:53,670
..to prepare any of them
for any of it.
55
00:02:57,550 --> 00:03:00,070
{\an1}BRAKES SQUEAL
56
00:03:02,630 --> 00:03:07,190
It's not like the UK has experienced
anything like Brexit before.
57
00:03:07,230 --> 00:03:10,510
Brexit will never be a win-win.
The course that Brexit will take...
58
00:03:10,550 --> 00:03:12,550
..of our approach to Brexit.
No-deal Brexit.
59
00:03:12,590 --> 00:03:15,070
We live in a multiverse of differing
branches of history.
60
00:03:15,110 --> 00:03:16,950
Brexit. Brexit. Brexit. Brexit.
61
00:03:16,990 --> 00:03:19,870
My question is do you consider
your campaign to have acted
62
00:03:19,910 --> 00:03:22,510
within accordance of British Law?
63
00:03:26,790 --> 00:03:30,350
And, in a different branch of
history, I was never here,
64
00:03:30,390 --> 00:03:32,950
some of you voted differently,
and this never happened.
65
00:03:34,110 --> 00:03:35,950
But I was.
66
00:03:35,990 --> 00:03:37,030
And it did.
67
00:03:39,310 --> 00:03:40,630
Everyone knows who won.
68
00:03:42,550 --> 00:03:44,390
But not everyone knows how.
69
00:03:48,870 --> 00:03:56,830
{\an1}MUSIC: Beethoven's Symphony No. 9
70
00:04:05,230 --> 00:04:07,630
NEWSREEL: The battle of
the continents
71
00:04:07,670 --> 00:04:09,470
becomes Europe's total war.
72
00:04:09,510 --> 00:04:12,830
In Amsterdam, Churchill proclaimed
the need for a united Europe.
73
00:04:12,870 --> 00:04:17,110
General De Gaulle said "Non" to
Britain joining the Common Market.
74
00:04:17,150 --> 00:04:20,470
People can work without restriction
in any of the six countries.
75
00:04:20,510 --> 00:04:22,550
The particular problem is
the price of food.
76
00:04:22,590 --> 00:04:25,190
Our entry into the EEC will make
Europe the most powerful
77
00:04:25,230 --> 00:04:26,590
trading block in the world.
78
00:04:26,630 --> 00:04:28,750
We have our moment of opportunity.
79
00:04:28,790 --> 00:04:30,590
A chance of new greatness.
80
00:04:30,630 --> 00:04:32,030
Now we must take it.
81
00:04:32,070 --> 00:04:35,590
A splendid and decisive yes
for Britain in Europe.
82
00:04:35,630 --> 00:04:36,950
I don't know what I'm voting for.
83
00:04:36,990 --> 00:04:38,990
I don't really see what good it's
going to do us.
84
00:04:39,030 --> 00:04:41,550
We are asking for our own
money back.
85
00:04:41,590 --> 00:04:44,310
We have not rolled back
the frontiers of the state only
86
00:04:44,350 --> 00:04:47,110
to see them reimposed
at European level.
87
00:04:50,990 --> 00:04:54,190
Suspending membership of the
exchange rate mechanism.
88
00:04:54,230 --> 00:04:57,110
I will now form a majority
Conservative government.
89
00:04:57,150 --> 00:05:00,150
Tomorrow, I will commence the
process to hold a referendum on
90
00:05:00,190 --> 00:05:02,150
Britain's membership
of the European Union.
91
00:05:45,990 --> 00:05:48,390
Sorry to mobilise you so quickly.
92
00:05:48,430 --> 00:05:50,630
No, no, that's what
the WhatsApp group is for.
93
00:05:50,670 --> 00:05:53,710
Avengers Assemble.
94
00:05:55,550 --> 00:05:59,070
I don't really know what that is,
but, erm, the past few years,
95
00:05:59,110 --> 00:06:01,630
a band of rebels has been
meeting here regularly,
96
00:06:01,670 --> 00:06:03,910
away from, you know...
97
00:06:03,950 --> 00:06:06,670
It's very, erm, Tinker, Tailor.
98
00:06:06,710 --> 00:06:08,070
Well, it worked.
99
00:06:08,110 --> 00:06:11,270
We roused enough of the rabble
to force Cameron's hand
100
00:06:11,310 --> 00:06:13,750
on a referendum, should he win
the election.
101
00:06:13,790 --> 00:06:17,470
Obviously, not expecting
to win outright.
102
00:06:17,510 --> 00:06:19,230
Well, he has, so it's happening.
103
00:06:19,270 --> 00:06:21,950
He'll be about to ask the biggest
question a nation has asked itself
104
00:06:21,990 --> 00:06:26,230
in a generation, perhaps
all generations - in or out?
105
00:06:26,270 --> 00:06:27,670
And we need a leader.
106
00:06:30,310 --> 00:06:31,950
Not me.
107
00:06:31,990 --> 00:06:33,870
Things are going to get
pretty nasty.
108
00:06:35,430 --> 00:06:39,590
I can organise from the back,
I can't lead an army.
109
00:06:41,790 --> 00:06:43,310
You need an attack dog for that.
110
00:06:47,270 --> 00:06:48,670
I have an idea.
111
00:06:50,670 --> 00:06:52,910
It is risky, though.
112
00:06:52,950 --> 00:06:54,830
He's different.
113
00:07:02,430 --> 00:07:04,590
{\an1}HE RINGS DOORBELL
114
00:07:04,630 --> 00:07:07,270
{\an1}DOG BARKS
115
00:07:07,310 --> 00:07:09,790
And if you want to be a dog kebab,
keep barking!
116
00:07:12,510 --> 00:07:13,950
Dom.
117
00:07:13,990 --> 00:07:15,990
Hi. Hello.
118
00:07:16,030 --> 00:07:19,790
Can we, erm... Can we have a chat?
Er, yeah.
119
00:07:19,830 --> 00:07:21,310
Sure, why don't you come in.
120
00:07:23,310 --> 00:07:25,670
Douglas Carswell.
Douglas. Hello, hello.
121
00:07:27,550 --> 00:07:29,030
So...
122
00:07:30,470 --> 00:07:32,350
..what have you been up
to, the past few...
123
00:07:33,790 --> 00:07:38,150
..months? Two years,
chucked it all in.
124
00:07:38,190 --> 00:07:40,510
Went to live on my dad's farm.
125
00:07:40,550 --> 00:07:42,230
Did a little bit of work.
126
00:07:42,270 --> 00:07:43,910
Meditated.
127
00:07:43,950 --> 00:07:47,590
Wrote a lot. Read.
Thucydides, Kipling, Tolstoy.
128
00:07:47,630 --> 00:07:49,070
Right...
129
00:07:50,670 --> 00:07:56,470
So, Dom, what
we're looking for is...
130
00:07:56,510 --> 00:08:00,030
Uh-uh. No way, I promised myself I'd
never set foot in Westminster again.
131
00:08:00,070 --> 00:08:01,750
You can run this however you want.
132
00:08:03,710 --> 00:08:05,750
Look, setting up a campaign
is like setting up
133
00:08:05,790 --> 00:08:08,710
a multi-million pound start-up,
except you're warning investors
134
00:08:08,750 --> 00:08:11,230
there's nothing to sell and no
profit to be made from it.
135
00:08:11,270 --> 00:08:12,870
In other words, a fucking nightmare.
136
00:08:12,910 --> 00:08:15,270
Just leave those investors to me.
137
00:08:15,310 --> 00:08:18,830
Because I can leave strategy
for the most part to you. No.
138
00:08:21,990 --> 00:08:23,630
Dominic.
139
00:08:23,670 --> 00:08:28,270
All your life you've been promised
people would listen to your ideas,
140
00:08:28,310 --> 00:08:31,550
and time and time again,
the Establishment got scared.
141
00:08:32,710 --> 00:08:33,910
They betrayed you.
142
00:08:35,790 --> 00:08:38,830
Here's your chance to really change
things. Like never before.
143
00:08:51,470 --> 00:08:53,110
{\an1}HE SIGHS
144
00:08:53,150 --> 00:08:58,310
It's OK.
You can take your time. Of course.
145
00:08:58,350 --> 00:09:01,110
Except we don't have any.
We need to be first out the gate.
146
00:09:01,150 --> 00:09:04,310
Before the pro-EU side you mean?
I'm talking about our own side.
147
00:09:05,270 --> 00:09:07,830
You do you know who
Arron Banks is?
148
00:09:15,670 --> 00:09:19,710
I know UKIP might give off
this blokey, jokey vibe.
149
00:09:19,750 --> 00:09:21,990
But I'm afraid a lot
of their views are...
150
00:09:22,030 --> 00:09:24,430
..well, nothing to laugh about.
151
00:09:24,470 --> 00:09:27,870
If these right-wing thugs
try and run the out campaign,
152
00:09:27,910 --> 00:09:31,030
they'll kill it. We need
a more respectable alternative.
153
00:10:11,390 --> 00:10:14,670
No. No. No, Arron, you mad bugger.
You mad bugger!
154
00:10:14,710 --> 00:10:16,830
{\an1}THEY LAUGH
155
00:10:16,870 --> 00:10:18,870
How are you?
156
00:10:18,910 --> 00:10:20,350
I'm knackered.
157
00:10:20,390 --> 00:10:23,190
Sorry, Arron. I can't be
angry at you.
158
00:10:23,230 --> 00:10:25,390
Come on, let's have a drink.
159
00:10:26,590 --> 00:10:30,150
I don't know. Seven tries at winning
a seat, seven losses.
160
00:10:30,190 --> 00:10:31,990
And, now, the party too.
161
00:10:32,030 --> 00:10:34,830
Stitch up, arseholes, all of them.
162
00:10:34,870 --> 00:10:39,270
I'd put my fist down their throat,
tear out their spine,
163
00:10:39,310 --> 00:10:41,030
only they don't have one.
164
00:10:41,070 --> 00:10:43,710
Stay. Lead.
165
00:10:43,750 --> 00:10:45,990
I said I'd resign.
166
00:10:46,030 --> 00:10:49,910
People come back from the dead
all time, look at Jesus.
167
00:10:49,950 --> 00:10:52,670
He only came back twice,
it'd be my third.
168
00:10:55,470 --> 00:10:57,190
But, you know, if...
169
00:10:59,430 --> 00:11:01,310
If I were to, then...
170
00:11:03,110 --> 00:11:05,430
I'm sorry to have to ask this,
Arron, but...
171
00:11:05,470 --> 00:11:07,030
You want more money.
172
00:11:15,710 --> 00:11:18,350
He's back! I knew it!
173
00:11:18,390 --> 00:11:23,710
Now, look, this referendum, it's
going to be a Tory-led, Westminster
174
00:11:23,750 --> 00:11:27,030
operation with us lot being edged
out. Me! And I've been
175
00:11:27,070 --> 00:11:29,430
my whole bloody life
fighting for this
176
00:11:29,470 --> 00:11:32,510
and I can't let that happen,
and I won't!
177
00:11:32,550 --> 00:11:36,110
All right. All right.
178
00:11:38,390 --> 00:11:40,670
All right, let's gate-crash.
179
00:11:40,710 --> 00:11:42,910
Let's make a right bloody mess.
180
00:11:42,950 --> 00:11:44,710
{\an1}HE CHUCKLES
181
00:11:44,750 --> 00:11:47,830
FREEEEDOOOOOOOOOM!
182
00:11:47,870 --> 00:11:50,550
{\an1}THEY LAUGH
183
00:11:50,590 --> 00:11:52,430
{\an1}DOOR CREAKS OPEN
184
00:11:59,950 --> 00:12:01,790
{\an1}HE PRESSES LIGHT SWITCHES
185
00:12:30,630 --> 00:12:33,110
Hi! Victoria. Hi.
186
00:12:33,150 --> 00:12:35,470
Good morning. Morning.
187
00:12:35,510 --> 00:12:37,670
Douglas Carswell.
Victoria Woodcock.
188
00:12:41,310 --> 00:12:44,070
Douglas, Matthew,
when shall we three meet again?
189
00:12:44,110 --> 00:12:45,470
Speaking of...
190
00:12:49,310 --> 00:12:52,070
VOICEOVER: Gunpowder, treason,
and plot.
191
00:12:54,350 --> 00:12:56,150
{\an1}HE SIGHS
192
00:13:03,590 --> 00:13:06,270
We'll have the entire apparatus of
the British State against us.
193
00:13:06,310 --> 00:13:09,230
They'll have the endorsement of all
the major political parties.
194
00:13:09,270 --> 00:13:11,190
With their database of
40 million voters,
195
00:13:11,230 --> 00:13:14,550
who they are, where they are.
Which we'll have no access to?
196
00:13:14,590 --> 00:13:16,350
We'll have to start from scratch.
197
00:13:16,390 --> 00:13:19,110
They get set the timetable,
frame the entire debate. I know.
198
00:13:21,390 --> 00:13:24,390
I'll need total autonomy
on the overarching philosophy.
199
00:13:24,430 --> 00:13:26,750
I did picture a more collaborative
process. Absolutely.
200
00:13:26,790 --> 00:13:28,350
We'll, er,
we'll work out the details.
201
00:13:41,390 --> 00:13:42,870
Let's get started.
202
00:14:09,665 --> 00:14:14,465
How to change the course of
history, lesson one...
203
00:14:15,905 --> 00:14:18,185
..kill conventional wisdom.
204
00:14:18,225 --> 00:14:22,385
Napoleon. Otto von Bismarck.
Pay attention, Douglas.
205
00:14:22,425 --> 00:14:24,265
Alexander the Great.
206
00:14:24,305 --> 00:14:27,305
This is where we draw our wisdom
from, the true disrupters of Europe.
207
00:14:27,345 --> 00:14:29,065
Socrates. Sun Tzu. Chairman Mao.
208
00:14:29,105 --> 00:14:31,785
That's all very well,
first, we need to win designation.
209
00:14:31,825 --> 00:14:34,105
Only one group gets to campaign as
the official In,
210
00:14:34,145 --> 00:14:37,705
one as the official Out. Then we
test our messages with focus groups.
211
00:14:37,745 --> 00:14:39,985
What do you think I've been doing?
I've already done it.
212
00:14:40,025 --> 00:14:42,145
So what is it you don't like
about the European Union?
213
00:14:42,185 --> 00:14:43,785
Is it the size of it? What is it
214
00:14:43,825 --> 00:14:47,305
you don't like about the EU? What is
it you don't like? What about it?
215
00:14:47,345 --> 00:14:50,145
The fact it's "over there"?
Do you know who your MEP is?
216
00:14:50,185 --> 00:14:52,785
Do you know what an MEP does?
You didn't know you had an MEP?
217
00:14:52,825 --> 00:14:55,505
You can't just go to a pub, Dom.
There's a science to it.
218
00:14:55,545 --> 00:14:58,945
What about it? What about
immigration? Is it immigration?
219
00:14:58,985 --> 00:15:01,225
Is it immigration? You can be
honest, is it immigration?
220
00:15:01,265 --> 00:15:02,945
What about immigration? Is it race?
221
00:15:02,985 --> 00:15:06,145
Is it different races not mixing?
Is it race? Not being integrated?
222
00:15:06,185 --> 00:15:08,825
People are feeling angrier.
Left out. Ignored. What else?
223
00:15:08,865 --> 00:15:11,225
Don't think our kids will have a
better future than us.
224
00:15:11,265 --> 00:15:12,985
Children's legacy.
225
00:15:13,025 --> 00:15:15,625
You think there should be a cap on
immigration? Is it the numbers?
226
00:15:15,665 --> 00:15:17,745
Maybe it's the numbers?
You think it's too many too?
227
00:15:17,785 --> 00:15:20,985
We spend more time than ever online,
but we feel more alone.
228
00:15:21,025 --> 00:15:22,745
Ain't that the truth, Douglas?!
229
00:15:22,785 --> 00:15:24,065
Er...
230
00:15:24,105 --> 00:15:26,385
Is it the type of people they're
bringing over? Is it too many?
231
00:15:26,425 --> 00:15:28,625
What's too many for you?
You don't believe the numbers?
232
00:15:28,665 --> 00:15:31,945
{\an5}You think they're not being
counted properly, you don't think
you can trust the figures?
233
00:15:31,985 --> 00:15:34,185
We're not getting married as much?
Less of us have faith.
234
00:15:34,225 --> 00:15:35,305
We're not saving as much.
235
00:15:35,345 --> 00:15:38,745
We trust less the institutions and
people our parents trusted.
236
00:15:38,785 --> 00:15:41,705
Except the NHS, which we love.
But think it's fundamentally fucked.
237
00:15:48,585 --> 00:15:51,425
Which countries don't you like
that have already joined?
238
00:15:51,465 --> 00:15:54,025
That have joined already? Why not?
Why not? Why not?
239
00:15:55,465 --> 00:15:57,425
And who don't you want to join next?
240
00:15:57,465 --> 00:16:00,425
Who don't you want to join next?
Why, why don't you want...
241
00:16:00,465 --> 00:16:03,225
Why? Why? Why not?
Why? Why don't you?
242
00:16:03,265 --> 00:16:05,345
Turkey. Interesting.
243
00:16:05,385 --> 00:16:09,385
So it was... America, '92 campaign,
that changed all campaigns.
244
00:16:09,425 --> 00:16:12,105
First of the Four Fundamentals
to win this? Er...
245
00:16:12,145 --> 00:16:15,345
No? Message...discipline.
246
00:16:15,385 --> 00:16:17,265
Loss of national identity. Clear.
247
00:16:17,305 --> 00:16:18,985
Sovereignty. Digestible.
248
00:16:19,025 --> 00:16:21,505
Loss of community.
Simple. Independence.
249
00:16:21,545 --> 00:16:25,305
Message repeated over, and over,
and over.
250
00:16:29,105 --> 00:16:31,425
How did we get in to this?
251
00:16:31,465 --> 00:16:33,385
What's our message?
252
00:16:33,425 --> 00:16:36,265
What's our message?
What's our message?
253
00:16:38,025 --> 00:16:40,025
What's our message?
254
00:16:40,065 --> 00:16:44,465
What's our message? What's
our message? What's our message?
255
00:16:44,505 --> 00:16:46,345
It can't just be a slogan.
256
00:16:46,385 --> 00:16:48,665
We need to capture a feeling.
257
00:16:48,705 --> 00:16:50,345
What's the feeling?
258
00:16:55,745 --> 00:16:59,385
My father used to work on a rig.
Oil.
259
00:17:01,265 --> 00:17:04,025
All those pockets of energy, hidden,
260
00:17:04,065 --> 00:17:08,665
deep down in the earth, built up
over long periods of time.
261
00:17:10,465 --> 00:17:12,905
Groaning, moaning...
262
00:17:14,665 --> 00:17:16,945
..waiting for a release, an outlet.
263
00:17:19,745 --> 00:17:23,625
All he had to do was find out where
they were and start digging down,
264
00:17:23,665 --> 00:17:26,025
open up the well,
and let that pressure out.
265
00:17:27,825 --> 00:17:31,985
We can tap into all these little
wells of resentment, all these
266
00:17:32,025 --> 00:17:35,665
little pressures that have been
building up, ignored, over time.
267
00:17:38,025 --> 00:17:42,785
We could make this
about something more than Europe.
268
00:17:42,825 --> 00:17:46,265
Europe just becomes a symbol,
a cypher,
269
00:17:46,305 --> 00:17:50,785
for everything. Every bad thing
that is happening has happened.
270
00:18:16,185 --> 00:18:17,465
It's brilliant.
271
00:18:19,865 --> 00:18:23,225
Take...control.
272
00:18:24,305 --> 00:18:26,865
I like it. Simple, clear.
273
00:18:26,905 --> 00:18:29,585
Empowering. Brilliant.
274
00:18:29,625 --> 00:18:33,065
Let's get it out there.
Maybe. I dunno. Maybe.
275
00:18:34,345 --> 00:18:36,785
We should start sounding it out
with our growing band of MPs.
276
00:18:36,825 --> 00:18:39,545
Why? Well, their experience in this
is invaluable.
277
00:18:39,585 --> 00:18:40,825
We don't need them,
278
00:18:40,865 --> 00:18:43,545
we're going to be making decisions
based on science and data.
279
00:18:43,585 --> 00:18:46,625
No matter how counter-intuitive
to traditional political thinking.
280
00:18:46,665 --> 00:18:50,025
No advertisers, no snake oil
salesmen, or fucking Saatchis.
281
00:18:50,065 --> 00:18:52,865
We're gonna follow algorithmic,
statistical analysis.
282
00:18:52,905 --> 00:18:55,705
We don't need to put up with any
prima donna MPs. Understood?
283
00:18:55,745 --> 00:18:58,865
Sure. Sounds good. We need to make
sure they're on side.
284
00:18:58,905 --> 00:19:01,585
They are the face of politics
and don't we want as broad a
285
00:19:01,625 --> 00:19:02,825
coalition as possible?
286
00:19:02,865 --> 00:19:04,545
Also, Dom, I have invited
287
00:19:04,585 --> 00:19:06,745
a couple of them onto the board.
288
00:19:09,025 --> 00:19:12,665
A board? Ugh, I'll say.
289
00:19:13,985 --> 00:19:15,905
BOARD to death.
290
00:19:15,945 --> 00:19:20,705
A boring board game of players who
should not be allowed to pass Go.
291
00:19:20,745 --> 00:19:23,705
{\an1}JAUNTY CLASSICAL MUSIC
292
00:19:35,145 --> 00:19:36,945
These so-called political rebels,
who,
293
00:19:36,985 --> 00:19:39,265
for 20 years of failing the
Euro-sceptic cause, are still
294
00:19:39,305 --> 00:19:42,345
going to sit here and lecture me on
how best to win this war, you watch.
295
00:19:42,385 --> 00:19:45,385
We wanted to share with you
some of our experience
296
00:19:45,425 --> 00:19:49,345
of spearheading this movement, long
before...
297
00:19:49,385 --> 00:19:51,545
..well, before you came along.
298
00:19:51,585 --> 00:19:54,905
That'd be great. We'd, er, love to
hear your ideas for the ground war.
299
00:19:54,945 --> 00:19:57,705
Well, I'm more concerned with
the air war, actually. Digital.
300
00:19:57,745 --> 00:20:00,865
Social media. You mean
the Facebook and things.
301
00:20:03,625 --> 00:20:06,865
Yep. I-I can see you're into
all this new-fangled tech stuff,
302
00:20:06,905 --> 00:20:08,625
Dominic, and I'm sure
that has a place,
303
00:20:08,665 --> 00:20:11,905
but the first step must be reaching
voters direct.
304
00:20:11,945 --> 00:20:15,545
Old school, doorstep,
stalls in market squares, posters.
305
00:20:15,585 --> 00:20:17,385
Posters? And for that,
you need the MPs.
306
00:20:17,425 --> 00:20:20,145
As many on our side,
as opposed to theirs.
307
00:20:20,185 --> 00:20:21,625
They have the local knowledge.
308
00:20:21,665 --> 00:20:24,665
Our focus will be on building
a digital system that will
309
00:20:24,705 --> 00:20:26,785
provide us with the empirical
evidence we need
310
00:20:26,825 --> 00:20:29,305
to understand who our voters are and
what they want to hear.
311
00:20:29,345 --> 00:20:31,865
I knew it, I warned you.
I think what Dom means is...
312
00:20:31,905 --> 00:20:35,305
Some of us have been waiting a
lifetime to get to this point.
313
00:20:35,345 --> 00:20:37,225
Not to have it ruined by some...
314
00:20:37,265 --> 00:20:41,585
..some geeky anarchist who
wants to show off.
315
00:20:41,625 --> 00:20:44,945
I just want to get us over the line,
something that MPs have failed to do
316
00:20:44,985 --> 00:20:47,305
since this movement begun
over 40 years ago.
317
00:20:47,345 --> 00:20:48,825
Excuse me. With respect,
318
00:20:48,865 --> 00:20:51,785
this referendum is
a really dumb idea.
319
00:20:53,185 --> 00:20:55,025
What?! I think
what we're emphasising is...
320
00:20:55,065 --> 00:20:57,785
Referendums are quite literally
the worst way to decide anything.
321
00:20:57,825 --> 00:21:00,385
Dom. They're divisive, they pretend
that complex choices
322
00:21:00,425 --> 00:21:02,705
are simple binaries, red or blue,
black or white,
323
00:21:02,745 --> 00:21:05,385
and we know there are more nuanced
and sophisticated ways out there,
324
00:21:05,425 --> 00:21:07,105
to make political change and reform,
325
00:21:07,145 --> 00:21:10,265
not that we live in a nuanced,
or political age, do we?
326
00:21:10,305 --> 00:21:12,465
Political discourse has become
utterly moronic,
327
00:21:12,505 --> 00:21:15,225
thanks to the morons who run it.
Really. But there it is.
328
00:21:15,265 --> 00:21:17,825
If that is the way it is to be,
then I will get us across the line,
329
00:21:17,865 --> 00:21:20,105
in whatever way I can,
but in order to do that,
330
00:21:20,145 --> 00:21:22,585
we have to restack the odds
in our favour.
331
00:21:22,625 --> 00:21:24,825
We have to hack
the political system. Hack it?
332
00:21:24,865 --> 00:21:27,385
Like a cyber hack.
Get in through the back door,
333
00:21:27,425 --> 00:21:29,545
reprogram the system
so it starts working for us.
334
00:21:29,585 --> 00:21:31,985
You're talking about posters
and flyers,
335
00:21:32,025 --> 00:21:34,145
I'm talking about altering
the matrix of politics.
336
00:21:38,265 --> 00:21:39,545
Dominic, for the love of God,
337
00:21:39,585 --> 00:21:42,025
you need to learn to be a little
more patient... I won't suffer
338
00:21:42,065 --> 00:21:44,105
fools, therefore I won't suffer
90% of politicians.
339
00:21:44,145 --> 00:21:47,145
Frankly, I don't see the point in
them, and... What the fuck?
340
00:21:47,185 --> 00:21:51,545
Dominic, I'm so sorry, they just,
like, barged their way in.
341
00:21:51,585 --> 00:21:53,225
I'll leave you to it.
342
00:21:53,265 --> 00:21:58,025
So, chaps, why the bloody hell
aren't we working together?
343
00:21:58,065 --> 00:22:02,785
Hm? Your campaign, our campaign,
as one. Unstoppable.
344
00:22:02,825 --> 00:22:05,825
I've got call centres.
I've got money - nine million quid
345
00:22:05,865 --> 00:22:08,105
I've donated - before
the spending ceiling kicks in,
346
00:22:08,145 --> 00:22:10,385
which I think is the largest
donation
347
00:22:10,425 --> 00:22:13,705
in British political history.
Is that right, Nige?
348
00:22:13,745 --> 00:22:15,505
Yeah, that's right, Arron.
349
00:22:15,545 --> 00:22:19,425
And what have you got?
Ah, experience.
350
00:22:19,465 --> 00:22:23,385
Expertise. Contacts in Parliament,
of course, the MPs.
351
00:22:23,425 --> 00:22:25,225
MPs are useless, fuck the MPs.
352
00:22:25,265 --> 00:22:27,305
Everything you've been briefing on
so far,
353
00:22:27,345 --> 00:22:28,745
not one mention of immigration.
354
00:22:28,785 --> 00:22:31,345
That's on purpose,
we don't want to bring...
355
00:22:31,385 --> 00:22:34,465
Oh, don't come over all bleeding
bloody hearts, it's bollocks.
356
00:22:34,505 --> 00:22:38,145
You know, you turn up
for five minutes and you think you
357
00:22:38,185 --> 00:22:42,105
know the lot. Well, I have been
fighting with this my whole life.
358
00:22:42,145 --> 00:22:43,585
And I know what lands.
359
00:22:43,625 --> 00:22:46,465
People already know what they think
about immigration, the people
360
00:22:46,505 --> 00:22:49,505
we're trying to win over, the people
we need to win, extend beyond UKIP.
361
00:22:49,545 --> 00:22:52,785
Oh. So you don't want to make the
bien pensants sitting around
362
00:22:52,825 --> 00:22:55,865
your London dinner table
uncomfortable? We don't need 'em,
363
00:22:55,905 --> 00:22:57,705
we need normal people.
364
00:22:57,745 --> 00:23:00,665
We need 50% of the entire country,
plus one.
365
00:23:00,705 --> 00:23:03,545
Second fundamental of running
a successful campaign - build a
366
00:23:03,585 --> 00:23:06,385
broad coalition of voters. And for
that you need to be respectable.
367
00:23:06,425 --> 00:23:08,985
No offence. 'Scuse me. Let me tell
you who we're up against,
368
00:23:09,025 --> 00:23:11,705
who's setting themselves up,
over the river, to destroy us.
369
00:23:11,745 --> 00:23:14,585
Lucy Thomas, ex-producer
of BBC's Newsnight programme.
370
00:23:14,625 --> 00:23:16,745
So she'll know how to handle
the press.
371
00:23:16,785 --> 00:23:19,465
Director of the campaign -
Will Straw, son of Jack,
372
00:23:19,505 --> 00:23:20,945
failed his MP race in 2015.
373
00:23:20,985 --> 00:23:23,185
Typical establishment thinking -
if it didn't work first time,
374
00:23:23,225 --> 00:23:25,745
try it again. Ryan Coetzee, Director
of Strategy,
375
00:23:25,785 --> 00:23:27,945
he's Nick Clegg's former
special adviser.
376
00:23:27,985 --> 00:23:31,065
Labour and Lib Dem hate each other
post-coalition. That won't work.
377
00:23:31,105 --> 00:23:33,945
Oh, yeah, no, it's a proper
left and centre-left love-in.
378
00:23:33,985 --> 00:23:36,905
You've got the Greens, and the
Welsh, but not as interesting
379
00:23:36,945 --> 00:23:39,465
as these, the one true enemy
they both share. Tories.
380
00:23:39,505 --> 00:23:42,865
The Number Ten machine. Headed up
by - trumpets please...
381
00:23:42,905 --> 00:23:45,985
Craig Oliver.
Cameron's communication director?
382
00:23:46,025 --> 00:23:48,785
Position held, as we know,
by a long succession of bastards.
383
00:23:48,825 --> 00:23:52,705
Campbell. Coulson. This one's more
out-of-the-limelight,
384
00:23:52,745 --> 00:23:56,145
ostensibly in control, composed,
he's furiously loyal to his boss.
385
00:23:56,185 --> 00:23:59,825
I can tell you that we, er,
well, we have a little history.
386
00:23:59,865 --> 00:24:02,625
Dominic Cummings is
basically mental.
387
00:24:03,665 --> 00:24:05,345
We had to all but ban him
from Number Ten.
388
00:24:05,385 --> 00:24:08,025
He's desperate to be seen as this
visionary architect
389
00:24:08,065 --> 00:24:09,105
of a new world order,
390
00:24:09,145 --> 00:24:11,905
but actually he's just an egotist
with a wrecking ball.
391
00:24:13,185 --> 00:24:15,625
It does, however, mean that he's...
392
00:24:17,105 --> 00:24:18,425
Well, he's, unpredictable.
393
00:24:18,465 --> 00:24:20,305
I know how to beat Oliver.
394
00:24:20,345 --> 00:24:23,705
Conventional wisdom is a disease
that the British are peculiarly
395
00:24:23,745 --> 00:24:26,785
susceptible to, and he certainly
hasn't been inoculated.
396
00:24:26,825 --> 00:24:28,385
I want to be upfront.
397
00:24:28,425 --> 00:24:32,465
The PM isn't entirely sure why
all this shouldn't be run by and
398
00:24:32,505 --> 00:24:33,745
out of Number Ten, so...
399
00:24:33,785 --> 00:24:36,785
I'm sure you don't mean to imply
that you're here to give us
400
00:24:36,825 --> 00:24:39,465
the once-over, check us out.
401
00:24:39,505 --> 00:24:41,625
No, that's exactly what I meant.
402
00:24:41,665 --> 00:24:44,345
Andrew Cooper, our chief pollster.
403
00:24:44,385 --> 00:24:47,705
Hello. Our lead strategist
on the Scottish Independence ref,
404
00:24:47,745 --> 00:24:51,745
which we won. Just. Which we won,
despite those final polls,
405
00:24:51,785 --> 00:24:54,305
and the general election,
which we also won - ditto.
406
00:24:54,345 --> 00:24:57,145
So take comfort
in that we do actually know
407
00:24:57,185 --> 00:24:59,785
how to win things which,
present company,
408
00:24:59,825 --> 00:25:01,825
politely and respectfully...
409
00:25:04,065 --> 00:25:05,465
Look,
410
00:25:05,505 --> 00:25:09,665
we know there are historic divides
between us all.
411
00:25:09,705 --> 00:25:13,065
But without getting all Hollywood
about coming together for the
412
00:25:13,105 --> 00:25:16,505
greater good, that is basically
what we're going to have to do.
413
00:25:16,545 --> 00:25:19,505
I'm not saying let's all have
a circle jerk. Circle what?
414
00:25:19,545 --> 00:25:22,385
Jesus. But this is about as serious
as it gets.
415
00:25:22,425 --> 00:25:25,225
There's the danger which we saw
in Scotland of having unleashed
416
00:25:25,265 --> 00:25:28,545
something
which we can't then control.
417
00:25:28,585 --> 00:25:33,185
An establishment enemy needs
a people's army to thrash them!
418
00:25:33,225 --> 00:25:36,825
You need Nigel, he should front the
TV debates, do the rallies.
419
00:25:36,865 --> 00:25:40,065
We will be guided by data
and polling, Nigel may be
420
00:25:40,105 --> 00:25:42,905
an asset, maybe not, we'll see.
Nothing personal.
421
00:25:42,945 --> 00:25:46,585
Ah, fuck this.
He's a fucking waste of space.
422
00:25:47,825 --> 00:25:49,185
Christ.
423
00:25:53,145 --> 00:25:55,905
That's a lot of money
walking out of the door.
424
00:25:55,945 --> 00:25:58,225
That is a mathematical paradox
walking out of the door.
425
00:25:58,265 --> 00:26:01,025
Every time that Nigel Farage's
popularity increases nationwide,
426
00:26:01,065 --> 00:26:03,545
the support for Brexit
decreases nationwide.
427
00:26:03,585 --> 00:26:05,225
Puts everyone else off. So, no!
428
00:26:05,265 --> 00:26:07,185
But they'll be out there anyway,
gobbing off.
429
00:26:07,225 --> 00:26:09,625
Wouldn't it be better to have them
pissing out of the tent
430
00:26:09,665 --> 00:26:12,825
rather than pissing in? If we can
control their rhetoric, on...
431
00:26:15,025 --> 00:26:17,385
Oh, unless we get them to do the
heavy lifting
432
00:26:17,425 --> 00:26:20,665
on the migration stuff, and then
we can keep our hands clean?
433
00:26:22,785 --> 00:26:24,585
That is a dangerous game, Dom.
434
00:26:24,625 --> 00:26:28,305
They're going to do what they're
going to do, we'll do what we do.
435
00:26:29,425 --> 00:26:31,305
Parky, where are we at?
436
00:26:35,905 --> 00:26:37,465
{\an1}THEY MURMUR ACKNOWLEDGEMENT
437
00:26:41,785 --> 00:26:43,745
How do?
438
00:26:43,785 --> 00:26:46,345
I wasn't aware
you were a member.
439
00:26:46,385 --> 00:26:48,705
I just joined. What are the odds?
440
00:26:48,745 --> 00:26:51,505
Would you like any assistance
with your hair or just general...?
441
00:26:51,545 --> 00:26:54,585
No, no, I'm fine, thanks. I mean,
unless you can help it grow back.
442
00:26:54,625 --> 00:26:57,105
Why do you think your lot will get
the designation over Farage?
443
00:26:57,145 --> 00:26:59,785
He's the face of the anti-EU cause.
Yeah, but their arguments will only
444
00:26:59,825 --> 00:27:02,305
reach a narrow base. Whereas, ours,
we hope, will reach everyone.
445
00:27:02,345 --> 00:27:05,265
How are you getting on, your side?
We shouldn't be talking...
446
00:27:05,305 --> 00:27:08,345
Don't be a dick, John,
why the hell are there two competing
447
00:27:08,385 --> 00:27:10,825
Out teams, both fighting
for the same donors, MPs?
448
00:27:10,865 --> 00:27:13,985
It makes no bloody sense.
We should join together.
449
00:27:14,025 --> 00:27:17,225
Cummings would never allow that.
Why not?
450
00:27:17,265 --> 00:27:19,025
He hates you.
451
00:27:19,065 --> 00:27:21,025
What are your expectations,
realistically?
452
00:27:21,065 --> 00:27:23,865
Well, ideally it would be to create
the biggest political upset
453
00:27:23,905 --> 00:27:26,425
the world's seen
since the fall of the Berlin Wall.
454
00:27:37,505 --> 00:27:39,265
So what does your campaign
look like?
455
00:27:39,305 --> 00:27:41,745
I'd like to think it looks like
an insurgence
456
00:27:41,785 --> 00:27:43,385
against the establishment.
457
00:27:45,945 --> 00:27:48,465
You're not looking to be more
collegiate, respectful, than that?
458
00:27:48,505 --> 00:27:51,465
Why? It's a fucking war. Total war.
459
00:27:51,505 --> 00:27:54,745
In total war, there's only one side
left standing. You'd be fine about
460
00:27:54,785 --> 00:27:56,385
bringing down the Prime Minister?
461
00:27:56,425 --> 00:27:58,905
He deserves to be brought down,
the Prime Minister's crap.
462
00:27:58,945 --> 00:28:01,985
Are you reading this? I don't mind
him having the odd bit of publicity,
463
00:28:02,025 --> 00:28:05,185
but hell's fucking bells,
he attacked the PM!
464
00:28:05,225 --> 00:28:07,505
Does he not know there are things
you do not do?
465
00:28:07,545 --> 00:28:11,065
Does he always have to be so...
you know -
466
00:28:11,105 --> 00:28:12,385
himself?!
467
00:28:17,385 --> 00:28:19,945
{\an1}PHONE RINGS
468
00:28:21,065 --> 00:28:23,625
Hello. Matthew? It's Dan.
469
00:28:24,905 --> 00:28:26,585
We need to talk about Dom.
470
00:28:33,750 --> 00:28:35,630
{\an1}BICYCLE BELL
471
00:28:51,830 --> 00:28:53,990
{\an1}CHILDREN GIGGLE IN THE DISTANCE
472
00:29:17,110 --> 00:29:18,470
Dominic?
473
00:29:20,390 --> 00:29:22,790
Zack Massingham, Aggregate IQ.
474
00:29:29,990 --> 00:29:31,870
Was pleased to get your message.
475
00:29:31,910 --> 00:29:34,510
We've been trying to get in touch
with you, actually. Really?
476
00:29:36,430 --> 00:29:38,590
You were surprisingly hard to find
online,
477
00:29:38,630 --> 00:29:40,190
for an online analytics company.
478
00:29:40,230 --> 00:29:43,390
Not really in the business
of advertising what we do.
479
00:29:43,430 --> 00:29:46,550
Which is what? Just so that I am
absolutely sure it's what I need.
480
00:29:46,590 --> 00:29:50,430
Technically, we use sophisticated
algorithms to micro-target
481
00:29:50,470 --> 00:29:52,310
populations in political campaigns.
482
00:29:52,350 --> 00:29:55,150
The other side has a voter database
that I don't have access to, and
483
00:29:55,190 --> 00:29:57,950
I need to build my own, find voters,
and target them with our ads.
484
00:29:59,950 --> 00:30:02,870
We're becoming a little more
sophisticated than that now.
485
00:30:08,870 --> 00:30:13,030
Arron, this is Robert Mercer,
an old family friend,
486
00:30:13,070 --> 00:30:16,110
and an investor in, well,
all of this.
487
00:30:16,150 --> 00:30:18,030
Nigel, good to see you again.
488
00:30:18,070 --> 00:30:20,510
London was always going to be a key
front in our cultural war
489
00:30:20,550 --> 00:30:23,870
against the political class.
It feels like something's coming,
490
00:30:23,910 --> 00:30:27,870
doesn't it? Fuck, I hope so.
I should introduce you to Steve.
491
00:30:27,910 --> 00:30:29,590
Steve Bannon, chairman of Breitbart.
492
00:30:29,630 --> 00:30:32,110
He's also on the board of one of my
other little projects.
493
00:30:32,150 --> 00:30:35,870
A data-mining company,
election specialists, combined.
494
00:30:35,910 --> 00:30:37,950
It's new.
495
00:30:37,990 --> 00:30:40,150
Just been working on
Ted Cruz's campaign.
496
00:30:40,190 --> 00:30:42,150
When we began
he was only polling 3%.
497
00:30:42,190 --> 00:30:45,310
We got him up into the forties.
An unprecedented leap.
498
00:30:45,350 --> 00:30:47,270
Simply through
behavioural micro-targeting,
499
00:30:47,310 --> 00:30:50,030
finding where the voters
you can convert are,
500
00:30:50,070 --> 00:30:53,190
and knowing the messages
that will convert them.
501
00:30:53,230 --> 00:30:55,190
Silicon Valley, eh?
502
00:30:55,230 --> 00:30:58,310
It's my kind of people. The Brits.
503
00:30:58,350 --> 00:31:00,270
Cambridge Analytica.
504
00:31:01,510 --> 00:31:04,510
And beyond. He went to a refugee
camp in the Lebanon
505
00:31:04,550 --> 00:31:06,070
and he said you must understand
506
00:31:06,110 --> 00:31:08,550
that 2% of these people
are Jihadi activists.
507
00:31:08,590 --> 00:31:09,950
Now, that's the truth.
508
00:31:09,990 --> 00:31:13,070
Money is one thing, Mr Banks,
but data is power.
509
00:31:14,710 --> 00:31:17,350
You see, this is all just beginning.
510
00:31:17,390 --> 00:31:20,230
Technology has moved beyond "you
like this, so you might like that".
511
00:31:20,270 --> 00:31:23,430
Internet algorithms learn about our
behaviour, our psychology even,
512
00:31:23,470 --> 00:31:24,990
our emotional state.
513
00:31:25,030 --> 00:31:28,670
These social media platforms know
what questions we're asking,
514
00:31:28,710 --> 00:31:31,070
what keeps us awake at night,
when we sleep, where we go,
515
00:31:31,110 --> 00:31:34,190
who we go there with, and therefore
the system can make predictions.
516
00:31:34,230 --> 00:31:37,790
And does.
Embarrassingly accurate ones.
517
00:31:37,830 --> 00:31:39,030
Such as?
518
00:31:41,590 --> 00:31:45,310
OK, so, like, Facebook knows
when you're falling out of love
519
00:31:45,350 --> 00:31:47,590
with your partner.
520
00:31:47,630 --> 00:31:51,510
Yeah. It didn't mean to discover it,
wasn't its intention,
521
00:31:51,550 --> 00:31:55,110
but two billion people constantly
inputting into the database a
522
00:31:55,150 --> 00:31:58,350
dozen times a day? Patterns form.
Behaviours overlap.
523
00:31:58,390 --> 00:32:01,950
So, what, it just targets,
or micro-targets, your message?
524
00:32:01,990 --> 00:32:03,190
That's all?
525
00:32:04,350 --> 00:32:06,350
Mmmm, not just all.
526
00:32:06,390 --> 00:32:09,910
What it means is that we can design
and distribute thousands of
527
00:32:09,950 --> 00:32:12,630
different adverts that vary,
depending on
528
00:32:12,670 --> 00:32:14,310
who we're sending them to.
529
00:32:14,350 --> 00:32:17,110
So, your timeline will be slightly
different to your friend's,
530
00:32:17,150 --> 00:32:22,630
your mum's, and so on. And our
software can test how effective
531
00:32:22,670 --> 00:32:26,030
certain ads are on certain people,
in terms of liking, clicking,
532
00:32:26,070 --> 00:32:27,670
sharing, and then learn how to
533
00:32:27,710 --> 00:32:30,310
adapt them, to improve them,
534
00:32:30,350 --> 00:32:31,590
in real time.
535
00:32:33,390 --> 00:32:34,870
In real time?
536
00:32:34,910 --> 00:32:36,590
Mm-hm.
537
00:32:38,110 --> 00:32:40,470
What's in it for you? Truthfully?
538
00:32:40,510 --> 00:32:44,710
Our problem is that we haven't found
a large enough test case yet
539
00:32:44,750 --> 00:32:48,470
to understand
this technology's effectiveness.
540
00:32:48,510 --> 00:32:52,230
A decent sample size. So we're
just a trial, is that all?
541
00:32:53,630 --> 00:32:57,590
What, British democracy is a lab
experiment for a greater prize?
542
00:33:01,030 --> 00:33:03,470
Blanket advertising is dead.
543
00:33:03,510 --> 00:33:06,910
We're updating and uploading
all the time, by choice,
544
00:33:06,950 --> 00:33:10,070
teaching data companies
and advertisers exactly who we are
545
00:33:10,110 --> 00:33:11,910
and what we want.
546
00:33:11,950 --> 00:33:16,230
Data that leads political parties
to individual voters, with a message
547
00:33:16,270 --> 00:33:19,230
that is algorithmically tailored
towards them.
548
00:33:19,270 --> 00:33:21,950
Look, it was Obama who led the way
on this.
549
00:33:21,990 --> 00:33:24,910
A liberal. It's not about
right versus left,
550
00:33:24,950 --> 00:33:27,030
it's about old versus new.
551
00:33:27,070 --> 00:33:30,550
This is the new politics, Dom.
552
00:33:30,590 --> 00:33:33,430
This is how you will win.
553
00:33:35,750 --> 00:33:37,910
{\an1}KNOCK AT DOOR
It was entirely made of rubber.
554
00:33:37,950 --> 00:33:39,950
{\an1}THEY CHUCKLE
555
00:33:41,390 --> 00:33:44,990
Oh, hello. Come in. How, are you?
How nice to see you.
556
00:33:45,030 --> 00:33:47,670
John. Come and sit over there.
557
00:33:47,710 --> 00:33:50,390
Thank you. Tea?
558
00:33:50,430 --> 00:33:53,510
Oh, yes, please. Milk? Sugar?
Er, a spot of milk.
559
00:33:53,550 --> 00:33:55,870
It's not just his me-me-me-ness,
Matthew,
560
00:33:55,910 --> 00:33:58,830
fact is,
his personality alienates people.
561
00:33:58,870 --> 00:34:01,830
David Cameron called him
a career sociopath.
562
00:34:01,870 --> 00:34:04,790
Do you know, when he visits
various Whitehall departments,
563
00:34:04,830 --> 00:34:06,710
he signs in as Osama Bin Laden,
564
00:34:06,750 --> 00:34:09,310
just for the sheer...!
I don't know...he's just...
565
00:34:09,350 --> 00:34:11,230
He's so, he's so.... Inappropriate.
Annoying.
566
00:34:11,270 --> 00:34:13,190
Yes, he is, he is - annoying.
567
00:34:13,230 --> 00:34:16,910
Do you know, Andy Coulson, the bloke
in jail for phone hacking,
568
00:34:16,950 --> 00:34:19,590
he thought Cummings was too toxic
to win broad support!
569
00:34:19,630 --> 00:34:24,310
Andy Coulson! Yeah, I-I-I know
Dom can be, uh, unconventional,
570
00:34:24,350 --> 00:34:27,150
but there's no-one better
to rally the troops.
571
00:34:27,190 --> 00:34:29,550
You, Matthew.
572
00:34:29,590 --> 00:34:31,510
It has to be you.
573
00:34:36,350 --> 00:34:39,030
You're only talking about locating
people that the other side
574
00:34:39,070 --> 00:34:41,550
already have on the government
database. You're thinking
575
00:34:41,590 --> 00:34:43,990
way too small. No-one's ever accused
me of that before.
576
00:34:44,030 --> 00:34:46,390
What about those who are off
the grid, who don't vote?
577
00:34:46,430 --> 00:34:49,150
Social media platforms are designed
to find like-minded people
578
00:34:49,190 --> 00:34:53,670
better than people can. Our system
will locate and target people
579
00:34:53,710 --> 00:34:56,190
that no campaign
has ever targeted before -
580
00:34:56,230 --> 00:34:59,750
people who don't
and have never voted.
581
00:34:59,790 --> 00:35:02,470
Anti-establishment, angry.
582
00:35:02,510 --> 00:35:05,590
Your people. Dominic, we have
already started to find them.
583
00:35:05,630 --> 00:35:08,070
Three million extra votes.
584
00:35:08,110 --> 00:35:13,670
Fuck off. All of them yours. That
the other side have no idea exist.
585
00:35:23,510 --> 00:35:25,070
Where's Matt?
586
00:35:25,110 --> 00:35:26,870
{\an1}PHONE RINGS
587
00:35:28,430 --> 00:35:31,030
Hello? Cummings? Yes?
588
00:35:31,070 --> 00:35:32,630
It's John Mills.
589
00:35:32,670 --> 00:35:34,630
Wonder if you might come over.
590
00:35:34,670 --> 00:35:36,270
The board would like a word.
591
00:36:03,400 --> 00:36:05,160
Would you take a seat, Dom?
592
00:36:11,560 --> 00:36:13,120
Very busy, what is it?
593
00:36:13,160 --> 00:36:16,600
Dom, I'm afraid we, on the board,
have lost confidence in you.
594
00:36:16,640 --> 00:36:20,160
You've pissed off just about
every MP that's been trying,
595
00:36:20,200 --> 00:36:23,280
desperately, to support us,
rather than that other Ukippy lot.
596
00:36:23,320 --> 00:36:27,440
And you, you seem to flout about TV
and the front pages of magazines
597
00:36:27,480 --> 00:36:29,600
whipping up controversy, and so...
598
00:36:29,640 --> 00:36:31,040
Thank you, Bernard.
599
00:36:31,080 --> 00:36:33,960
Look, what I think we can all
agree on is that the infighting
600
00:36:34,000 --> 00:36:37,520
has to stop. And if that means
changes to the structure
601
00:36:37,560 --> 00:36:39,120
of the campaign, well, then...
602
00:36:39,160 --> 00:36:42,120
Basically, we'd like to offer you
a lot of money just to quietly
603
00:36:42,160 --> 00:36:43,720
step to one side.
604
00:36:43,760 --> 00:36:48,320
Stay on as a consultant, and let
others take more of a lead.
605
00:36:52,160 --> 00:36:55,120
And Matthew? This is the decision
of the board.
606
00:37:00,760 --> 00:37:04,080
DOM INSIDE VOICE: They're scared.
This is rushed. Poorly planned.
607
00:37:08,480 --> 00:37:11,040
What do you think will happen to my
senior staff over the river?
608
00:37:11,080 --> 00:37:12,480
What do you mean? They'll walk.
609
00:37:12,520 --> 00:37:14,760
Well, it's your patriotic duty to
tell them not to, Dom.
610
00:37:14,800 --> 00:37:17,120
They'll do what they want to
do, Dan.
611
00:37:17,160 --> 00:37:18,880
Because they are intelligent people.
612
00:37:18,920 --> 00:37:21,520
Unlike you and Matthew,
they know how to run a campaign.
613
00:37:21,560 --> 00:37:25,080
You'll lose your campaign machine,
and you'll lose your designation.
614
00:37:27,760 --> 00:37:30,800
Well, what do you suggest
we do about that?
615
00:37:34,880 --> 00:37:37,560
You don't know what you're
doing, do you, any of you?
616
00:37:39,760 --> 00:37:41,440
This is embarrassing.
617
00:37:41,480 --> 00:37:44,680
You've committed the classic
cardinal sin of any failed coup,
618
00:37:44,720 --> 00:37:47,000
you didn't secure the support
of your military first,
619
00:37:47,040 --> 00:37:50,240
and you didn't seize the state
broadcaster. What are you doing?
620
00:37:50,280 --> 00:37:52,760
In about 30 seconds, you're
going to start receiving
621
00:37:52,800 --> 00:37:55,520
notifications on the WhatsApp group,
staff resigning.
622
00:37:55,560 --> 00:37:58,440
Ah, no, no, wait, wait a minute,
Dom. Hell's fucking bells!
623
00:37:58,480 --> 00:38:01,440
This is a private meeting,
you can't just... Just did.
624
00:38:01,480 --> 00:38:02,920
{\an1}MESSAGE NOTIFICATION TONES
625
00:38:04,280 --> 00:38:07,440
Look, can we all just stay calm,
and not... I'm calm.
626
00:38:07,480 --> 00:38:09,320
It's not just your attitude,
627
00:38:09,360 --> 00:38:12,200
it's the strategy
you're putting together.
628
00:38:12,240 --> 00:38:14,840
Where's immigration,
where's the bloated bureaucracy,
629
00:38:14,880 --> 00:38:16,800
the supranational institutions of...
630
00:38:16,840 --> 00:38:19,200
Too nebulous, too complicated,
too remote.
631
00:38:19,240 --> 00:38:22,480
This campaign is going to be about
cost and control. That's it.
632
00:38:22,520 --> 00:38:24,120
We know whereof we speak, Dom.
633
00:38:24,160 --> 00:38:26,920
No, you don't. No, you don't.
You're wrong, wrong, wrong,
634
00:38:26,960 --> 00:38:30,680
wrong, wrong! How much it costs!
And regaining control!
635
00:38:30,720 --> 00:38:33,600
Cost and control!
Cost and control, get it?
636
00:38:33,640 --> 00:38:35,920
You see - this is what we
have to deal with.
637
00:38:35,960 --> 00:38:38,320
And, while I'm at it,
when we gain the designation,
638
00:38:38,360 --> 00:38:40,880
and the £7 million spending limit,
639
00:38:40,920 --> 00:38:45,000
I would like to spend 3.9 million
of that online.
640
00:38:45,040 --> 00:38:47,840
You're...you're treating this like
it's a game, Dom,
641
00:38:47,880 --> 00:38:51,360
your private plaything. We have
this contract for you to sign,
642
00:38:51,400 --> 00:38:53,560
just look it over and... No.
643
00:38:53,600 --> 00:38:57,640
But there's... We have lawyers,
waiting next door.
644
00:38:57,680 --> 00:39:00,680
Not lawyers?! Oh, fuck!
645
00:39:00,720 --> 00:39:03,480
If you don't like they way I'm
running the campaign, you can leave.
646
00:39:03,520 --> 00:39:08,600
Us? No, this is about YOU leaving.
Well, I'm not, so you can go.
647
00:39:08,640 --> 00:39:11,280
I think, perhaps, a compromise.
648
00:39:11,320 --> 00:39:16,560
Dom, you don't like dealing with
MPs, they clearly don't like you.
649
00:39:16,600 --> 00:39:20,360
I'm happy to do that from now on.
And if we can just be a little
650
00:39:20,400 --> 00:39:26,360
more discreet, with our tweetings
and our utterances, I think...
651
00:39:26,400 --> 00:39:29,360
..I think that could help. That
would...that would be a help, yes.
652
00:39:29,400 --> 00:39:32,320
And if you would be willing to share
the strategy side with us, Dom...
653
00:39:32,360 --> 00:39:35,400
No, I have complete
independence or nothing.
654
00:39:35,440 --> 00:39:37,800
Well, then, you can't be
on the board,
655
00:39:37,840 --> 00:39:40,080
because the board will need to
hold you to account.
656
00:39:40,120 --> 00:39:43,000
Fine, then I think we need
a new Chair...
657
00:39:44,880 --> 00:39:48,880
..if things are changing on
the board. A fresh start.
658
00:40:12,960 --> 00:40:14,200
{\an1}MOBILE PHONE VIBRATES
659
00:40:14,240 --> 00:40:17,120
So, is he gone? He didn't go.
Stop it. I did.
660
00:40:17,160 --> 00:40:19,880
Fuck off! What? How?!
661
00:40:21,960 --> 00:40:23,240
I'm not sure.
662
00:40:30,360 --> 00:40:33,240
Continue. Continue!
663
00:40:44,920 --> 00:40:45,920
Hiya.
664
00:40:49,800 --> 00:40:51,520
Why don't people like me?
665
00:40:56,080 --> 00:40:57,560
I like you.
666
00:41:01,200 --> 00:41:02,760
Come here.
667
00:41:06,600 --> 00:41:09,160
Well, at least they will
remember you.
668
00:41:09,200 --> 00:41:10,480
That's something.
669
00:41:14,560 --> 00:41:15,760
He's kicking.
670
00:41:17,360 --> 00:41:18,600
Like his dad.
671
00:41:21,080 --> 00:41:22,640
That was corny.
672
00:41:30,520 --> 00:41:33,000
A very good evening to you,
and welcome to BBC News.
673
00:41:33,040 --> 00:41:36,640
Vote Leave and Britain Stronger
in Europe have been designated
674
00:41:36,680 --> 00:41:39,920
the official Leave and Remain
campaigns in the EU Referendum.
675
00:41:39,960 --> 00:41:42,240
..three, two, one!
676
00:41:42,280 --> 00:41:44,600
{\an1}CHEERING AND APPLAUSE
677
00:41:48,760 --> 00:41:50,080
And we're off!
678
00:41:50,120 --> 00:41:52,400
The ten-week count down to
the Referendum
679
00:41:52,440 --> 00:41:55,960
has begun in earnest with the
designation of the two campaigns.
680
00:41:56,000 --> 00:41:59,920
Stronger In, backed by the
Prime Minister, Jeremy Corbyn,
681
00:41:59,960 --> 00:42:02,320
and almost all mainstream parties.
682
00:42:02,360 --> 00:42:06,080
On the Leave side, Vote Leave,
which contains six cabinet
683
00:42:06,120 --> 00:42:10,560
ministers, and 140 Conservative
parliamentarians.
684
00:42:14,920 --> 00:42:17,080
Vote Leave everyone, Vote Leave!
685
00:42:17,120 --> 00:42:19,360
{\an1}APPLAUSE
686
00:42:30,160 --> 00:42:33,200
ON TV: What were your thoughts when
these decisions where announced?
687
00:42:33,240 --> 00:42:35,120
Well, Huw, there have been
real divisions...
688
00:42:35,160 --> 00:42:37,160
Fuck them!
689
00:42:37,200 --> 00:42:39,600
..those who are campaigning
for the UK to leave Europe.
690
00:42:39,640 --> 00:42:42,240
Now we're free from any constraints,
we can do what we like.
691
00:42:42,280 --> 00:42:44,160
It's more fun being outsiders.
692
00:42:47,760 --> 00:42:48,920
Turn it off.
693
00:42:57,120 --> 00:42:59,720
We also know that the other side
are going to run a campaign
694
00:42:59,760 --> 00:43:02,560
the way campaigns have been run
for pretty much the last 70 years.
695
00:43:02,600 --> 00:43:05,040
They're going to fight from
the centre, make it about jobs
696
00:43:05,080 --> 00:43:07,360
and the economy.
697
00:43:07,400 --> 00:43:10,680
We focus on the economy and jobs.
The message - leaving risks both.
698
00:43:10,720 --> 00:43:13,560
Clinton, '92, best campaign ever.
"It's the economy, stupid."
699
00:43:13,600 --> 00:43:15,800
You define your opponent
as the riskier option.
700
00:43:15,840 --> 00:43:18,960
And, though the change candidate
might initially poll well, come
701
00:43:19,000 --> 00:43:21,920
election day, the nerves kick in,
voters revert back to the centre.
702
00:43:21,960 --> 00:43:24,800
Law of political science,
if the status quo are ahead before
703
00:43:24,840 --> 00:43:27,680
the campaign begins, which we are,
they always win on the day. So...
704
00:43:27,720 --> 00:43:30,080
So, what's our answer?
Tzu's The Art of War.
705
00:43:30,120 --> 00:43:33,840
If we fight them on home terrain,
they will win.
706
00:43:33,880 --> 00:43:37,040
So, what we need to do is lead them
to the ninth battlefield,
707
00:43:37,080 --> 00:43:39,600
the deadly ground, where no-one
expects to find themselves.
708
00:43:39,640 --> 00:43:42,760
Outcome? They perish. Which means?
You reverse the proposition.
709
00:43:42,800 --> 00:43:44,480
We make them the risky option.
710
00:43:44,520 --> 00:43:48,240
To stay is to risk losing more of
the things we cherish.
711
00:43:48,280 --> 00:43:51,160
We're asking voters not to reject
the status quo, but to return to it.
712
00:43:51,200 --> 00:43:52,640
To independence.
713
00:43:52,680 --> 00:43:55,080
How much does it cost us,
each week, to be members of the EU?
714
00:43:55,120 --> 00:43:56,320
In the regions of about...
715
00:43:56,360 --> 00:43:58,880
What's our researcher's name?
Richard. Ricardo!
716
00:43:58,920 --> 00:44:01,200
Will you get me all the figures of
how much it costs to be
717
00:44:01,240 --> 00:44:04,120
members of the EU for a week!
Largest one wins.
718
00:44:04,160 --> 00:44:05,960
Make sure it's verifiable!
719
00:44:10,600 --> 00:44:12,360
Focus groups.
720
00:44:12,400 --> 00:44:15,440
Finding out who we are,
and what are we like,
721
00:44:15,480 --> 00:44:17,800
so we can segment and target.
722
00:44:19,920 --> 00:44:23,280
First, the easiest, we have
the Ardent Internationalists.
723
00:44:23,320 --> 00:44:26,480
11% of the voting population.
Support gay marriage,
724
00:44:26,520 --> 00:44:30,360
degree educated. Going to vote to
stay, no matter what.
725
00:44:30,400 --> 00:44:33,480
Then the other end,
the EU Hostiles.
726
00:44:35,120 --> 00:44:39,960
Similarly 11%. Generally retired,
mortgage-free.
727
00:44:40,000 --> 00:44:42,080
And 98% white. Won't change either.
728
00:44:42,120 --> 00:44:44,360
And then we have our
Comfortable Europhiles,
729
00:44:44,400 --> 00:44:47,000
own their own home,
get their news from the BBC.
730
00:44:47,040 --> 00:44:49,000
Most probably remain.
731
00:44:49,040 --> 00:44:51,120
And our Strong Sceptic.
732
00:44:53,760 --> 00:44:57,880
C2DEs, generally 55 plus,
O-levels and no higher,
733
00:44:57,920 --> 00:45:00,960
most probably Leave. It's not rocket
science, it's simple.
734
00:45:01,000 --> 00:45:02,560
There are three types of voter.
735
00:45:02,600 --> 00:45:05,400
Those certain to vote to exit
that's one third,
736
00:45:05,440 --> 00:45:08,200
they're in the bag, so, ignore them.
Those certain to stay,
737
00:45:08,240 --> 00:45:10,560
that's another third,
we can't touch them, so fuck 'em.
738
00:45:10,600 --> 00:45:14,480
The last third "I would like to
leave, but I'm worried about
739
00:45:14,520 --> 00:45:16,880
"what the effect will be to jobs
and living standards."
740
00:45:16,920 --> 00:45:19,400
These are the only people that we
need to care about.
741
00:45:19,440 --> 00:45:21,840
And, trust me, the others will be
after the same bunch.
742
00:45:21,880 --> 00:45:24,040
Now these are who will
decide the result.
743
00:45:24,080 --> 00:45:26,840
The Hearts versus Heads,
and the Disengaged Middle.
744
00:45:26,880 --> 00:45:30,880
34% of the electorate. Hearts Verses
heads are mainly female.
745
00:45:30,920 --> 00:45:34,000
Sandra Butcher. Oh, hi, Sandra.
Get their news from Mail Online.
746
00:45:34,040 --> 00:45:36,520
Their heart says Leave,
but their head is worried.
747
00:45:36,560 --> 00:45:39,040
"Disengaged Middles"
are generally renters,
748
00:45:39,080 --> 00:45:40,560
get their news from Facebook.
749
00:45:42,760 --> 00:45:45,320
Most have never given
any thought to the EU whatsoever.
750
00:45:45,360 --> 00:45:50,440
Erm, who is "very likely"
to vote in the upcoming referendum,
751
00:45:50,480 --> 00:45:51,720
show of hands?
752
00:45:53,200 --> 00:45:59,760
OK, good. Erm, Shamara,
are you likely, unlikely,
753
00:45:59,800 --> 00:46:01,680
very unlikely, or don't know?
754
00:46:01,720 --> 00:46:04,040
I'd say likely but I just need to
get my head round.
755
00:46:04,080 --> 00:46:05,240
Don't know, for me.
756
00:46:06,520 --> 00:46:09,880
If someone can convince me
either way, then probably, but...
757
00:46:09,920 --> 00:46:13,920
So, what do you think of
when you think of the EU?
758
00:46:13,960 --> 00:46:15,280
What does it do?
759
00:46:15,320 --> 00:46:18,040
They make laws. For each country.
760
00:46:18,080 --> 00:46:21,880
Laws over there that overturn
laws over here.
761
00:46:21,920 --> 00:46:25,440
Only they're not accountable.
Well, you do, you do vote for them.
762
00:46:25,480 --> 00:46:28,120
MEPs. I don't.
763
00:46:28,160 --> 00:46:31,600
Well... It's, it's the courts,
it...it...isn't it?
764
00:46:31,640 --> 00:46:34,800
Erm, they have the Human Rights.
765
00:46:34,840 --> 00:46:38,200
Which, I'm sorry, but things like
the terrorists you can't deport.
766
00:46:38,240 --> 00:46:40,960
Which, well... That's freedom of
movement, isn't it?
767
00:46:41,000 --> 00:46:43,960
Goods and people? That's what
the old community was for, right?
768
00:46:44,000 --> 00:46:46,680
Erm, no tariffs, free trade...
Old community was coal and steel.
769
00:46:46,720 --> 00:46:49,480
That's all it was meant to be.
But now it's got too big.
770
00:46:49,520 --> 00:46:52,360
Yeah, not people, I mean not
unlimited people,
771
00:46:52,400 --> 00:46:54,920
that's not what the meant,
when they... It's for peace though,
772
00:46:54,960 --> 00:46:56,120
isn't it? After the war.
773
00:46:56,160 --> 00:46:58,680
To make sure nothing like that,
happens again.
774
00:46:58,720 --> 00:47:01,360
Which is, I think, probably good?
775
00:47:01,400 --> 00:47:03,160
You know just to be, you know,
776
00:47:03,200 --> 00:47:06,200
I mean I'm not saying
it's wrong, people coming,
777
00:47:06,240 --> 00:47:09,720
different people, it's...it's just
if we had, er, like a point system.
778
00:47:09,760 --> 00:47:12,440
No, no, no. Like Australia.
That undermines the whole thing.
779
00:47:12,480 --> 00:47:15,240
I'd be fine with that.
And we go there as well.
780
00:47:15,280 --> 00:47:17,720
So, what's the issue
that matters most, then,
781
00:47:17,760 --> 00:47:19,280
when you're making your decision?
782
00:47:19,320 --> 00:47:23,560
Is it what's best for the economy?
Or is it control over immigration?
783
00:47:23,600 --> 00:47:26,480
Economy. Every time.
Immigration is not an issue.
784
00:47:26,520 --> 00:47:28,800
I'd like to be able to study abroad.
785
00:47:28,840 --> 00:47:31,760
We need to appeal to their heads,
numbers, projections.
786
00:47:31,800 --> 00:47:33,600
We focus on the facts.
787
00:47:33,640 --> 00:47:37,960
We need to appeal to their hearts.
Emotional resonance. Their hopes.
788
00:47:38,000 --> 00:47:42,080
Their dreams. Their aspirations.
Their fears. Their suspicions.
789
00:47:42,120 --> 00:47:44,240
Now these Persuadables,
790
00:47:44,280 --> 00:47:47,200
we need to learn about them, love
them, and lure them onto our side.
791
00:47:47,240 --> 00:47:49,400
There are more of them out there
than we thought.
792
00:47:52,720 --> 00:47:55,640
Three million more of them out
there than we thought.
793
00:47:55,680 --> 00:47:58,960
That's three million potential
voters not on any voter database
794
00:47:59,000 --> 00:48:01,400
so Remain have no idea they exist.
795
00:48:01,440 --> 00:48:05,320
If we can reach them,
they're ours for the taking.
796
00:48:05,360 --> 00:48:07,720
Dom, what on Earth are you
talking about?
797
00:48:12,440 --> 00:48:17,600
I want less than ten people on Earth
to know what I'm about to tell you.
798
00:48:19,720 --> 00:48:21,800
We're going to build something.
799
00:48:21,840 --> 00:48:25,200
By the way, if anyone asks, just
tell them you're a junior intern.
800
00:48:25,240 --> 00:48:27,800
Look, I'm serious,
nothing more than that.
801
00:48:27,840 --> 00:48:30,920
I'm in my 30s. But you've got your
youthful, Californian complexion.
802
00:48:30,960 --> 00:48:33,120
Canadian. Let me know
if you need anything.
803
00:48:36,600 --> 00:48:37,880
What do you think of it?
804
00:48:39,600 --> 00:48:41,080
No, not right, send it back.
805
00:48:41,120 --> 00:48:43,440
What? Dom, we've
printed thousands off.
806
00:48:43,480 --> 00:48:45,120
It's not ready, burn 'em!
807
00:48:45,160 --> 00:48:48,240
Hello, sorry, Mr Gove, sir,
it's Dom here.
808
00:48:48,280 --> 00:48:51,040
I know you're tearing
yourself up inside,
809
00:48:51,080 --> 00:48:53,720
but I really need your answer.
Can you call me back?
810
00:48:53,760 --> 00:48:58,080
{\an1}OPERA PERFORMANCE IN BACKGROUND
811
00:49:39,040 --> 00:49:43,000
Leave.EU is the real
grass roots party, OK?
812
00:49:43,040 --> 00:49:45,840
Everyone should join us
if we're going to win. Exactly.
813
00:49:45,880 --> 00:49:48,080
We're the original and
still the best.
814
00:49:48,120 --> 00:49:50,400
Ultimately, look, I have a simple
view on this,
815
00:49:50,440 --> 00:49:52,960
just like I have a
simple view on everything in life.
816
00:49:53,000 --> 00:49:55,240
If you want to leave the EU,
you're on our side.
817
00:49:55,280 --> 00:49:57,520
Even if you think you are
on theirs.
818
00:49:57,560 --> 00:50:00,360
On the Remain side you mean.
No, I mean Leave.
819
00:50:00,400 --> 00:50:02,200
The other Leave.
820
00:51:20,520 --> 00:51:25,440
To take something back means
it was, is, rightfully yours,
821
00:51:25,480 --> 00:51:27,280
taken from you.
822
00:51:27,320 --> 00:51:29,600
So much of our understanding
of who we are,
823
00:51:29,640 --> 00:51:31,760
comes from this nostalgic view
we have of our past.
824
00:51:31,800 --> 00:51:34,440
These stories,
these myths we tell each other.
825
00:51:34,480 --> 00:51:37,200
Normally, I hate them,
they stop me from progressing,
826
00:51:37,240 --> 00:51:38,600
but, in this case, let's use it.
827
00:51:38,640 --> 00:51:42,840
The idea that we want to return to
a time when we knew our place.
828
00:51:42,880 --> 00:51:46,760
When things made sense,
fictional or not.
829
00:51:46,800 --> 00:51:48,240
It's perfect.
830
00:51:50,320 --> 00:51:52,600
Better start taking it back.
831
00:52:04,350 --> 00:52:05,670
{\an1}REPORTERS CLAMOUR
832
00:52:10,830 --> 00:52:12,310
Michael?
833
00:52:12,350 --> 00:52:14,910
David and Samantha Cameron are
your close friends,
834
00:52:14,950 --> 00:52:19,870
does this not feel a bit like
stabbing your leader "in the front"?
835
00:52:19,910 --> 00:52:21,870
Um...
836
00:52:21,910 --> 00:52:24,910
..it, well, you know, um...
837
00:52:29,430 --> 00:52:31,430
The fact is, if you must know,
838
00:52:31,470 --> 00:52:34,150
I've been wrestling with this
for weeks.
839
00:52:34,190 --> 00:52:38,110
This was the most difficult decision
of my political life.
840
00:52:38,150 --> 00:52:42,470
But taking difficult decisions is
what politicians are here to do.
841
00:52:42,510 --> 00:52:44,230
Yes, yes, yes, exactly, it's...
842
00:52:44,270 --> 00:52:46,430
..it's, it's easy to shirk them -
843
00:52:46,470 --> 00:52:48,910
to not upset the applecart.
844
00:52:48,950 --> 00:52:52,310
It's a perfectly legitimate way of
playing devil's advocate with...
845
00:52:52,350 --> 00:52:54,070
Who are all this lot?
846
00:52:54,110 --> 00:52:55,670
Matthew's idea.
847
00:52:55,710 --> 00:52:57,990
Different outreach groups,
operating independently.
848
00:52:58,030 --> 00:53:01,430
Who's funding them then?
Who's coordinating them?
849
00:53:01,470 --> 00:53:03,550
I think they're meant to
co-ordinate themselves.
850
00:53:03,590 --> 00:53:04,910
I don't know, rules sketchy.
851
00:53:04,950 --> 00:53:07,310
But the versions of your column,
Boris,
852
00:53:07,350 --> 00:53:09,510
including the one you wrote in
support of Remain?
853
00:53:09,550 --> 00:53:13,550
Oh, look now, it's as if none of
you have ever
854
00:53:13,590 --> 00:53:15,390
{\an8}written a pros and a cons
list before...
855
00:53:15,430 --> 00:53:18,430
You know, people do that
when they're about to do something
856
00:53:18,470 --> 00:53:22,470
important, like maybe,
adopt a puppy or something.
857
00:53:22,510 --> 00:53:25,630
Thank you, thank you, I think that's
probably all we've got time for.
858
00:53:25,670 --> 00:53:27,550
{\an1}REPORTERS CLAMOUR
859
00:53:27,590 --> 00:53:28,710
Well done, well done.
860
00:53:28,750 --> 00:53:29,910
Good line about the puppies.
861
00:53:29,950 --> 00:53:32,430
Yes, well, it's done now
so c'est la vie. Well done.
862
00:53:32,470 --> 00:53:35,550
David said...he said that if I get
what I want, and we win this,
863
00:53:35,590 --> 00:53:36,670
it will destroy him.
864
00:53:36,710 --> 00:53:38,030
He's probably right.
865
00:53:38,070 --> 00:53:40,230
This is a game changer,
so thank you.
866
00:53:40,270 --> 00:53:42,710
All right, team. Listen up!
867
00:53:42,750 --> 00:53:45,470
Now the fight for Britain really
does begin.
868
00:53:45,510 --> 00:53:47,470
We have our star endorsements.
869
00:53:49,430 --> 00:53:52,230
And...and we have our message.
870
00:53:52,270 --> 00:53:54,870
If you look on the server,
you'll find copies of the War Book!
871
00:53:54,910 --> 00:53:56,230
Here's our message in a sheet.
872
00:53:56,270 --> 00:53:57,830
Here's our message in a paragraph.
873
00:53:57,870 --> 00:53:59,390
Here's our message in a sentence.
874
00:53:59,430 --> 00:54:02,230
If you find a potential voter,
you hit them hard.
875
00:54:02,270 --> 00:54:04,790
If it looks like they're going to
bend, then you don't just
876
00:54:04,830 --> 00:54:07,790
walk away, pat yourself on the
back, you double down.
877
00:54:07,830 --> 00:54:09,070
Hit them again.
878
00:54:09,110 --> 00:54:13,790
And again, right,
with £350 million and Turkey!
879
00:54:13,830 --> 00:54:16,630
350 million quid and Turkey.
880
00:54:16,670 --> 00:54:20,310
Again!
ALL: 350 million quid and Turkey!
881
00:54:20,350 --> 00:54:24,430
Again!
ALL: £350 million and Turkey!
882
00:54:24,470 --> 00:54:27,110
Again and again. Show no mercy!
All right?
883
00:54:27,150 --> 00:54:28,150
Good.
884
00:54:29,830 --> 00:54:31,710
Get out there and do that!
885
00:54:31,750 --> 00:54:33,110
Take back control.
886
00:55:01,030 --> 00:55:02,070
Ta-da!
887
00:55:02,110 --> 00:55:03,670
Wait, wait, wait, wait,
that's the...
888
00:55:03,710 --> 00:55:07,390
We're using the NHS,
with the economy, with control.
889
00:55:07,430 --> 00:55:08,630
But...but the logo.
890
00:55:08,670 --> 00:55:11,910
That's the actual NHS logo? I know.
Are we...are we allowed to just...?
891
00:55:11,950 --> 00:55:13,470
Imagine their faces!
892
00:55:14,750 --> 00:55:17,110
I mean, if Jeremy Hunt wants to
come down and try and peel the
893
00:55:17,150 --> 00:55:19,150
label off himself,
he's more than welcome,
894
00:55:19,190 --> 00:55:22,310
we'll have the cameras ready.
895
00:55:22,350 --> 00:55:24,470
Let's take back control!
896
00:55:24,510 --> 00:55:26,070
Let's take back control!
897
00:55:29,430 --> 00:55:31,310
Terrific!
898
00:55:31,350 --> 00:55:32,910
It's marvellous.
899
00:55:32,950 --> 00:55:35,350
It's got air conditioning
and everything.
900
00:55:35,390 --> 00:55:36,390
Three?
901
00:55:36,430 --> 00:55:37,990
Million, yes. Completely off
the map.
902
00:55:38,030 --> 00:55:40,230
Rendering their current poll
projections pointless.
903
00:55:40,270 --> 00:55:42,870
Holy Moley! So you're saying
there's a cat in Lucifer's chance
904
00:55:42,910 --> 00:55:44,670
we might actually win this thing,
are you?
905
00:55:44,710 --> 00:55:46,470
Oh, yeah. Yeah.
906
00:55:46,510 --> 00:55:48,590
Well, we need to brief this,
get it out there.
907
00:55:48,630 --> 00:55:50,950
A great big psychological boost
to all those guys.
908
00:55:50,990 --> 00:55:53,110
No, no, no briefing. All right?
909
00:55:53,150 --> 00:55:55,150
A polling lead for Remain make
them complacent,
910
00:55:55,190 --> 00:55:57,270
means less voters turn out,
we keep it hush hush.
911
00:55:57,310 --> 00:55:59,310
You really don't have to
raise your hand.
912
00:55:59,350 --> 00:56:02,350
{\an8}Oh, sorry, I just wanted to ask
913
00:56:02,390 --> 00:56:03,910
who they were.
914
00:56:03,950 --> 00:56:05,230
Data scientists.
915
00:56:05,270 --> 00:56:06,390
I'm a data scientist.
916
00:56:06,430 --> 00:56:07,830
They're technically physicists.
917
00:56:07,870 --> 00:56:09,550
Blimey. Where are they from?
918
00:56:09,590 --> 00:56:12,190
Prior to this they were working
analysts on the Hadron Collider.
919
00:56:12,230 --> 00:56:15,830
And now you're here to tell us what
housewives in Newport think, bravo.
920
00:56:15,870 --> 00:56:17,790
All right. Fanfare, please!
921
00:56:17,830 --> 00:56:20,510
For the first time
in a British election,
922
00:56:20,550 --> 00:56:23,590
we've built some software that will
combine your Facebook and
923
00:56:23,630 --> 00:56:27,390
your Twitter with the electoral roll
and polling, and canvassing,
924
00:56:27,430 --> 00:56:30,710
all in one database that can be
updated and respond in real time.
925
00:56:30,750 --> 00:56:32,070
Fabulous! Really?
926
00:56:32,110 --> 00:56:33,150
I have no idea.
927
00:56:33,190 --> 00:56:35,950
Here are some if the ads we've been
developing that are ready to test.
928
00:56:35,990 --> 00:56:37,790
Look at this one.
For the Euro Championship.
929
00:56:37,830 --> 00:56:40,590
Football. Not politics! Football!
It's brilliant.
930
00:56:40,630 --> 00:56:43,310
A chance to win 50 million quid
if you guess the result to
931
00:56:43,350 --> 00:56:44,430
every single game.
932
00:56:44,470 --> 00:56:46,830
The odds to winning are
six trillion,
933
00:56:46,870 --> 00:56:48,470
the point is that we can collect
934
00:56:48,510 --> 00:56:51,230
hundreds of thousands of contact
details to get people out to vote.
935
00:56:51,270 --> 00:56:52,590
It's like 20 questions.
936
00:56:52,630 --> 00:56:55,310
With every click we know you better
so our ads can target you better.
937
00:56:55,350 --> 00:56:57,070
And this one?
938
00:56:57,110 --> 00:57:00,190
I thought we weren't
pushing immigration.
939
00:57:00,230 --> 00:57:03,910
The software will tell us what to
push or what not to push, Michael.
940
00:57:03,950 --> 00:57:05,630
To win, OK?
941
00:57:05,670 --> 00:57:06,910
Right.
942
00:57:06,950 --> 00:57:09,270
Ready to launch?
943
00:57:09,310 --> 00:57:10,670
Yeah.
944
00:57:13,310 --> 00:57:15,870
{\an1}TRIUMPHAL CLASSICAL MUSIC PLAYS
945
00:57:15,910 --> 00:57:18,950
{\an4}What I will say is, er, it's
obviously very important
we don't get mired,
946
00:57:18,990 --> 00:57:22,030
er, in personal politics.
Let us confirm that tomorrow
947
00:57:22,070 --> 00:57:23,430
we we're going strong on
948
00:57:23,470 --> 00:57:27,310
manufacturing, PM is in Derbyshire,
meeting in the Toyota factory.
949
00:57:27,350 --> 00:57:30,070
Hi, you have David Cameron
on the line.
950
00:57:30,110 --> 00:57:32,350
Hi, it's Iain Duncan-Smith.
I'm calling on behalf
951
00:57:32,390 --> 00:57:33,630
of the Vote Leave campaign.
952
00:57:33,670 --> 00:57:37,430
All aboard for Britain
remaining in the European Union.
953
00:57:37,470 --> 00:57:42,070
This should be an amicable contest
that's characterised by
954
00:57:42,110 --> 00:57:43,910
mutual respect.
955
00:57:43,950 --> 00:57:46,990
One that rises above
personal attacks,
956
00:57:47,030 --> 00:57:52,390
and stays true to that Great British
tradition of fair play.
957
00:57:52,430 --> 00:57:54,950
Nothing can dilute our enthusiasm.
958
00:57:56,070 --> 00:57:59,190
Hello, madam, vote Leave.
Hi there. EU referendum.
959
00:57:59,230 --> 00:58:02,230
So let's raise the level of debate
and have a fair fight.
960
00:58:02,270 --> 00:58:04,070
Um, yep!
961
00:58:08,190 --> 00:58:10,910
So don't get mad,
but just as an experiment,
962
00:58:10,950 --> 00:58:13,830
I set up a fake Youth Labour group
to campaign for Remain.
963
00:58:13,870 --> 00:58:16,270
They're including us
on their e-mail list.
964
00:58:16,310 --> 00:58:17,430
You are kidding me.
965
00:58:17,470 --> 00:58:20,110
Not only that - Craig Oliver does
a conference call to volunteer
966
00:58:20,150 --> 00:58:22,070
groups a couple of times a week.
967
00:58:22,110 --> 00:58:25,030
And we have the dial-in code.
So, what do you reckon?
968
00:58:26,430 --> 00:58:28,030
Dom did say "double down".
969
00:58:33,710 --> 00:58:35,790
Please enter the conference pin.
970
00:58:37,030 --> 00:58:39,470
The next thing is a heads-up
on the press release.
971
00:58:39,510 --> 00:58:41,070
This is under embargo until
tomorrow.
972
00:58:41,110 --> 00:58:43,390
It's announcing an emergency budget
should we leave.
973
00:58:43,430 --> 00:58:45,630
{\an1}TYPING ON KEYBOARD
974
00:58:49,390 --> 00:58:53,110
So this is where you...
where you hide, is it?
975
00:58:56,190 --> 00:58:58,910
Do you mind if I pop in
for a moment?
976
00:59:02,430 --> 00:59:05,470
Gosh. The software's coming back
with new voters.
977
00:59:05,510 --> 00:59:06,830
Thousands of them.
978
00:59:07,910 --> 00:59:09,390
We should get out there and test it.
979
00:59:10,510 --> 00:59:12,150
Dom, I...
980
00:59:12,190 --> 00:59:15,910
..think we should clear the air
about what happened with the board.
981
00:59:15,950 --> 00:59:17,230
Let's go.
982
00:59:19,590 --> 00:59:20,910
But...
983
00:59:35,230 --> 00:59:37,510
Ah, well, I don't know this place.
984
00:59:37,550 --> 00:59:40,150
Well, it's in your constituency,
Douglas,
985
00:59:40,190 --> 00:59:41,990
you just ignored it for years.
986
00:59:49,430 --> 00:59:51,190
Thank you.
987
00:59:51,230 --> 00:59:54,750
But what if...what if they...
My face is quite recognisable -
988
00:59:54,790 --> 00:59:56,830
maybe I should...
Look, either you believe in this
989
00:59:56,870 --> 00:59:59,710
or you don't. If you don't,
get back in the fucking cab.
990
01:00:13,630 --> 01:00:15,710
Hello.
991
01:00:15,750 --> 01:00:18,670
All right?
WOMAN: What's he done now?!
992
01:00:21,710 --> 01:00:25,110
I don't understand, how did you find
us? No-one knocks on that door.
993
01:00:25,150 --> 01:00:27,910
You're telling me that
no other political parties have
994
01:00:27,950 --> 01:00:30,470
knocked on your door during
this...referendum?
995
01:00:30,510 --> 01:00:33,350
I'm saying no-one from a political
party has knocked on that
996
01:00:33,390 --> 01:00:34,950
door since about the eighties.
997
01:00:37,390 --> 01:00:40,190
Could we persuade you to register
today, do you think?
998
01:00:40,230 --> 01:00:41,550
You can try.
999
01:00:41,590 --> 01:00:44,510
Honestly, though, I don't trust
any of you.
1000
01:00:44,550 --> 01:00:46,870
You look familiar, though.
1001
01:00:46,910 --> 01:00:50,870
Well, the first thing we think
leaving the EU will help is jobs.
1002
01:00:50,910 --> 01:00:53,590
Haven't got a job.
Never will again round here.
1003
01:00:53,630 --> 01:00:55,990
24 years as a steel worker,
all gone to shit.
1004
01:00:56,030 --> 01:00:59,110
How you gonna fix that? Well,
that...that is one of the industries
1005
01:00:59,150 --> 01:01:02,230
that's been most
affected by EU overregulation.
1006
01:01:02,270 --> 01:01:03,830
All of that red tape
1007
01:01:03,870 --> 01:01:06,550
and cheap foreign labour
that's undercutting your wages.
1008
01:01:06,590 --> 01:01:08,070
Oh, yeah, I know.
1009
01:01:08,110 --> 01:01:12,750
Huh! They work for nothing.
People like me, we get, like...
1010
01:01:12,790 --> 01:01:15,630
We get squeezed out.
Yeah. We get squeezed out.
1011
01:01:15,670 --> 01:01:17,510
It's not that I'm against them. No!
1012
01:01:17,550 --> 01:01:20,590
But it has changed a lot
round here, hasn't it?
1013
01:01:20,630 --> 01:01:24,350
All our neighbours have moved away
and new people come in.
1014
01:01:24,390 --> 01:01:28,230
My kids have moved away too now,
cos there's nothing here,
1015
01:01:28,270 --> 01:01:29,270
and I miss it.
1016
01:01:31,110 --> 01:01:33,590
I miss having...having...
1017
01:01:33,630 --> 01:01:35,910
Oh, you're getting me all upset now.
1018
01:01:35,950 --> 01:01:37,870
Sorry, we don't mean to pry.
1019
01:01:37,910 --> 01:01:40,710
You want to feel back in control
of your life.
1020
01:01:40,750 --> 01:01:42,590
Or the lives of the people you love.
1021
01:01:50,270 --> 01:01:53,110
Perhaps we could leave you
with this.
1022
01:01:54,950 --> 01:01:56,990
Erm, now, remember it's not...
1023
01:01:57,030 --> 01:01:59,870
..it's not a parliamentary election
it's a referendum...
1024
01:01:59,910 --> 01:02:02,470
DISTORTED: ..where every
vote counts.
1025
01:02:02,510 --> 01:02:05,470
And with your polling station being
just around the corner...
1026
01:02:05,510 --> 01:02:06,870
RUMBLING
The noise.
1027
01:02:06,910 --> 01:02:08,750
It's getting louder.
1028
01:02:11,670 --> 01:02:13,190
Much louder.
1029
01:02:14,510 --> 01:02:16,150
What does it mean?
1030
01:02:16,190 --> 01:02:18,350
What's it trying to tell us?
1031
01:02:25,350 --> 01:02:27,590
{\an1}RUMBLING PULSATES
1032
01:02:52,125 --> 01:02:55,165
You are on the front page
of The Observer this morning.
1033
01:02:55,205 --> 01:02:58,005
A warning that a million people
may come here from Turkey
1034
01:02:58,045 --> 01:02:59,285
in the next eight years,
1035
01:02:59,325 --> 01:03:02,045
which is strange because very few
people expect Turkey to join
1036
01:03:02,085 --> 01:03:03,445
the EU in the next eight years.
1037
01:03:03,485 --> 01:03:10,205
{\an5}We... I do not think that the EU
is going to, er, keep Turkey out.
1038
01:03:10,245 --> 01:03:12,525
{\an5}I think it is going to join.
I think the migrant crisis...
1039
01:03:12,565 --> 01:03:15,605
What I'm asking of the world's
oldest public broadcaster
1040
01:03:15,645 --> 01:03:18,045
is an understanding of the
difference between
1041
01:03:18,085 --> 01:03:19,685
impartiality and balance.
1042
01:03:21,045 --> 01:03:24,805
What I mean is that your nonsense
bloody quota of giving
1043
01:03:24,845 --> 01:03:27,925
equal coverage, no matter what,
means that we put up a
1044
01:03:27,965 --> 01:03:31,285
Nobel Prize-winning economist to
highlight the negative impact on
1045
01:03:31,325 --> 01:03:35,405
sterling if we leave, and then you
feel you have to give equal weight
1046
01:03:35,445 --> 01:03:38,045
to some batty backbencher
who's just there to parrot,
1047
01:03:38,085 --> 01:03:41,125
"Not true! "Project Fear!
Take back control!"
1048
01:03:43,245 --> 01:03:45,565
Yes, well, it fucking better do!
1049
01:03:45,605 --> 01:03:46,925
I look forward to it!
1050
01:03:48,605 --> 01:03:51,565
It's going to be OK, they've found
a momentum, but we'll counter.
1051
01:03:51,605 --> 01:03:53,485
We just have to stop falling
into their trap.
1052
01:03:53,525 --> 01:03:57,205
They say something utterly
ludicrous, like, "Turkey will join,
1053
01:03:57,245 --> 01:03:58,685
"we can't stop them."
1054
01:03:58,725 --> 01:04:01,285
Then we drop what we're doing
to counter with the truth, when
1055
01:04:01,325 --> 01:04:04,285
what we're actually doing is just
helping them by spending the rest
1056
01:04:04,325 --> 01:04:06,845
of the day saying, "Turkey,
Turkey, Turkey" on the radio!
1057
01:04:06,885 --> 01:04:08,405
It's grenade after grenade!
1058
01:04:08,445 --> 01:04:11,725
They lob one over here. Bang!
We go over to put out the fire,
1059
01:04:11,765 --> 01:04:14,645
they lob one over there -
bang, over we go!
1060
01:04:14,685 --> 01:04:16,565
It's guerrilla warfare!
1061
01:04:16,605 --> 01:04:19,285
They can say literally anything
they want with zero consequences
1062
01:04:19,325 --> 01:04:20,845
because they're not the Government,
1063
01:04:20,885 --> 01:04:24,805
whereas we take a bloody millennia
to sign off a sodding Twitter meme!
1064
01:04:24,845 --> 01:04:26,645
It's kind of genius, in a way.
1065
01:04:26,685 --> 01:04:28,245
You know what?
1066
01:04:28,285 --> 01:04:31,045
I'm beginning to lose patience
with this common misconception
1067
01:04:31,085 --> 01:04:33,845
that Dominic Cummings'
pseudo-intellectual bullshit
1068
01:04:33,885 --> 01:04:37,325
is anything other
than pseudo-intellectual bullshit!
1069
01:04:38,725 --> 01:04:40,205
Anyone can start a fire.
1070
01:04:40,245 --> 01:04:43,245
He's not the Messiah.
He's a very naughty...
1071
01:04:43,285 --> 01:04:44,565
..fucking arsehole!
1072
01:04:44,605 --> 01:04:47,005
And as this is a bank holiday,
we'll be talking about whether
1073
01:04:47,045 --> 01:04:50,125
hedgehogs could derail
the Government's plans for HS2.
1074
01:04:50,165 --> 01:04:52,525
BBC News is read by Zeb Soanes.
1075
01:04:52,565 --> 01:04:55,645
Ministers have begun moves
to change tipping practices
1076
01:04:55,685 --> 01:04:57,445
in bars and restaurants. Waiters...
1077
01:04:57,485 --> 01:04:59,605
Why aren't we getting any pushback
from this?
1078
01:04:59,645 --> 01:05:01,485
Why aren't journalists hounding us
about it?
1079
01:05:01,525 --> 01:05:03,645
The metropolitan commentariat
are not our targets,
1080
01:05:03,685 --> 01:05:05,965
so they're not seeing our posts
on their timeline,
1081
01:05:06,005 --> 01:05:09,245
so they have no idea what the rest
of the country is seeing.
1082
01:05:09,285 --> 01:05:10,805
So no-one's reporting it.
1083
01:05:12,325 --> 01:05:13,925
Feels dangerous, doesn't it?
1084
01:05:17,765 --> 01:05:21,205
Girls, this is the last time!
TV off, come and eat!
1085
01:05:21,245 --> 01:05:23,565
I've made you some lovely supper.
1086
01:05:26,165 --> 01:05:29,005
OK, now, remember that Daddy
has to speak very, very quickly
1087
01:05:29,045 --> 01:05:31,405
to the Prime Minister,
so you and your friends are
1088
01:05:31,445 --> 01:05:34,565
going to eat really, really quietly
and be good, right?
1089
01:05:34,605 --> 01:05:37,645
I don't like this! Right?
PHONE RINGS
1090
01:05:40,005 --> 01:05:41,605
BEEP
Prime Minister is on.
1091
01:05:41,645 --> 01:05:43,725
Hi, DC. Hi, it's Dave!
How is everyone?
1092
01:05:43,765 --> 01:05:46,885
Hi, David. This is Thomas.
Hi, Andrew Cooper here.
1093
01:05:46,925 --> 01:05:48,445
Who just joined?
1094
01:05:48,485 --> 01:05:50,805
It's Peter Mandelson.
Sorry I'm late.
1095
01:05:50,845 --> 01:05:53,325
I kept typing the pin thing in,
but it wouldn't bloody...
1096
01:05:53,365 --> 01:05:55,045
Yuck! I don't like ketchup.
Hello, Peter!
1097
01:05:55,085 --> 01:05:57,405
Isn't this a strange
little get-together?
1098
01:05:57,445 --> 01:05:59,725
You can say that again!
HE CHUCKLES
1099
01:05:59,765 --> 01:06:02,405
So, I think we can all admit
that we have a problem. Yep?
1100
01:06:02,445 --> 01:06:03,445
Andrew?
1101
01:06:03,485 --> 01:06:06,965
On the question of economy, jobs,
and safety, voter association,
1102
01:06:07,005 --> 01:06:10,365
it seems to be moving steadily
in the direction of...of Leave.
1103
01:06:10,405 --> 01:06:13,325
I thought WE were hard on the
economy and THEY were immigration!
1104
01:06:13,365 --> 01:06:15,845
I know, I can't...
What are the polls telling us?
1105
01:06:15,885 --> 01:06:18,405
It's all over the place. It's like
there's a gremlin in the machine,
1106
01:06:18,445 --> 01:06:20,805
but they seem to be cutting through
to the undecideds.
1107
01:06:20,845 --> 01:06:24,485
The Labour MPs I have coming back
from doorsteps are spooked.
1108
01:06:24,525 --> 01:06:28,525
Our lines on jobs, the economy -
voters don't want to hear it.
1109
01:06:28,565 --> 01:06:31,045
Warnings of an economic shock
don't work in areas
1110
01:06:31,085 --> 01:06:32,485
that are already deprived.
1111
01:06:32,525 --> 01:06:35,205
The numbers have been telling us...
Andrew, the numbers are wrong.
1112
01:06:35,245 --> 01:06:37,605
Daddy, can I have the juice?
Something is going wrong here.
1113
01:06:37,645 --> 01:06:40,845
Well, is it, perhaps,
because 47% of Labour voters
1114
01:06:40,885 --> 01:06:44,445
don't know which side their
party actually bloody supports?
1115
01:06:44,485 --> 01:06:47,765
Now, we clear the grid on a daily
basis for Corbyn and he backs out
1116
01:06:47,805 --> 01:06:50,765
time and again,
and when he does speak, he sounds...
1117
01:06:50,805 --> 01:06:53,645
What do you want me to say?
Jeremy voted to leave in '75,
1118
01:06:53,685 --> 01:06:56,845
{\an5}and he hasn't changed his mind
on anything for 40 years!
CHILD BLOWS RASPBERRY
1119
01:06:56,885 --> 01:06:59,845
If we're blaming each other's
parties, Johnson and Gove
1120
01:06:59,885 --> 01:07:02,685
continually making personal attacks
against you lot,
1121
01:07:02,725 --> 01:07:06,245
their own Government,
and you're not attacking back!
1122
01:07:06,285 --> 01:07:09,165
Internal Tory spats
distract from the message.
1123
01:07:09,205 --> 01:07:12,125
Anyway, we do actually need a
Conservative Party after the vote.
1124
01:07:12,165 --> 01:07:15,085
Well, you'll forgive me if my main
concern right now isn't the
1125
01:07:15,125 --> 01:07:18,445
Tory Party after the sodding vote -
it's the state of the whole county
1126
01:07:18,485 --> 01:07:21,925
now, and you're making us fight them
with one arm tied behind our back.
1127
01:07:21,965 --> 01:07:26,125
If I can also say, if the economic
issue isn't cutting through,
1128
01:07:26,165 --> 01:07:31,805
then we have to have a response,
a positive argument on immigration.
1129
01:07:31,845 --> 01:07:34,125
That's them leading us
onto their turf, it's a trap.
1130
01:07:34,165 --> 01:07:37,645
We can't ignore it any more!
This is...serious.
1131
01:07:37,685 --> 01:07:39,645
All right.
Nothing to lose, I suppose,
1132
01:07:39,685 --> 01:07:43,165
apart from the European Alliance
and even the United Kingdom itself!
1133
01:07:43,205 --> 01:07:44,525
{\an1}HE CHUCKLES
1134
01:07:47,165 --> 01:07:48,165
Too soon?
1135
01:07:55,885 --> 01:07:58,845
Hello, everybody!
Really good to see you.
1136
01:07:58,885 --> 01:08:01,405
So good to see you!
Thank you for coming out.
1137
01:08:01,445 --> 01:08:03,085
I think we are better off in.
1138
01:08:03,125 --> 01:08:05,245
I think we're stronger in.
I think we're safer in.
1139
01:08:05,285 --> 01:08:07,165
Better off. Safer. Stronger.
1140
01:08:07,205 --> 01:08:08,685
Let's take back control!
1141
01:08:08,725 --> 01:08:11,645
Take back control. Take back
control. Take back control.
1142
01:08:11,685 --> 01:08:14,165
We take back control of
our money, our laws
1143
01:08:14,205 --> 01:08:15,925
and, of course, our borders.
1144
01:08:15,965 --> 01:08:17,165
Who thinks we should remain?
1145
01:08:17,205 --> 01:08:19,445
The IMF, the World Bank,
the Bank of England.
1146
01:08:19,485 --> 01:08:21,005
The real risk to Britain's economy.
1147
01:08:21,045 --> 01:08:22,605
A bomb under our economy.
1148
01:08:22,645 --> 01:08:25,325
The people of this country
have had enough of experts.
1149
01:08:25,365 --> 01:08:27,565
It's just scaremongering!
Project Fear.
1150
01:08:27,605 --> 01:08:30,645
It's scaremongering. Project Fear.
This Government sponsored a fiction,
1151
01:08:30,685 --> 01:08:33,605
claiming that Brexit
will cost us £4,300.
1152
01:08:33,645 --> 01:08:35,805
I mean, does Project Fear know
no bounds?
1153
01:08:35,845 --> 01:08:38,645
Don't throw away your
children's future.
1154
01:08:38,685 --> 01:08:40,285
The EU has made a fundamental
mistake,
1155
01:08:40,325 --> 01:08:42,245
which is affecting the security
of all of us.
1156
01:08:42,285 --> 01:08:43,725
They swept across the Continent.
1157
01:08:43,765 --> 01:08:47,565
Say it loud, say it clear!
Refugees are welcome here!
1158
01:08:47,605 --> 01:08:49,925
The Leave campaign is now trying
to stir up prejudice.
1159
01:08:49,965 --> 01:08:52,085
You might as well just hang up
a sign that says,
1160
01:08:52,125 --> 01:08:53,285
"Terrorists Welcome"!
1161
01:08:53,325 --> 01:08:55,725
It's been Project Hate,
as far as immigration's concerned.
1162
01:08:55,765 --> 01:08:57,765
They're not refugees,
they're economic migrants,
1163
01:08:57,805 --> 01:09:01,005
and there's a difference. Leaving
Europe would be bad for the NHS.
1164
01:09:01,045 --> 01:09:02,885
70 million Turks.
1165
01:09:02,925 --> 01:09:04,965
Unprincipled fiction!
1166
01:09:05,005 --> 01:09:06,565
They lied about the cost of Europe.
1167
01:09:06,605 --> 01:09:08,485
They lied about Turkey's entrance
to Europe.
1168
01:09:08,525 --> 01:09:09,925
Why on Earth did you risk this?
1169
01:09:09,965 --> 01:09:11,405
Because they're British!
1170
01:09:11,445 --> 01:09:13,445
Our daughter couldn't get
into her school!
1171
01:09:13,485 --> 01:09:15,965
{\an5}Let me finish, Christine.
You don't know exactly...
Let me make my point.
1172
01:09:16,005 --> 01:09:18,765
..what's going to happen, you don't
know the exact figures! How are we
1173
01:09:18,805 --> 01:09:20,845
going to pay for the National Health
Service? You are not paying
1174
01:09:20,885 --> 01:09:23,005
for it now! The Mayor's just got in
and said
1175
01:09:23,045 --> 01:09:24,845
there's no money to build these
50,000 homes
1176
01:09:24,885 --> 01:09:26,565
that he said he was going
to build!
1177
01:09:28,005 --> 01:09:30,925
Thank you. Thank you. Gosh,
I feel like a bloody rock star!
1178
01:09:30,965 --> 01:09:33,845
I can't believe how whipped up
everyone is! I knew you were
1179
01:09:33,885 --> 01:09:35,605
one of the good ones off the telly!
1180
01:09:35,645 --> 01:09:38,325
You know, saying what the people
really think. Thank you, thanks.
1181
01:09:38,365 --> 01:09:41,605
70 million Turks coming over here! I
mean, it's just... It's frightening.
1182
01:09:41,645 --> 01:09:45,645
Well, yes, we don't actually know
how many, or when, or...
1183
01:09:45,685 --> 01:09:48,325
It says... It says in your flyer,
look. Look.
1184
01:09:49,605 --> 01:09:51,325
Yes, well, that is, er...
1185
01:09:51,365 --> 01:09:53,925
..just the actual population of,
er, Turkey.
1186
01:09:53,965 --> 01:09:57,885
We should probably go, Boris, sorry.
1187
01:09:57,925 --> 01:10:00,525
There we are. Yay!
Take back control!
1188
01:10:00,565 --> 01:10:03,805
{\an1}BUS HORN BEEPS
1189
01:10:03,845 --> 01:10:07,365
Here we go!
1190
01:10:07,405 --> 01:10:10,965
1191
01:10:11,005 --> 01:10:13,205
{\an1}BUS HORN BEEPS
1192
01:10:15,645 --> 01:10:17,405
Yeah, yeah, but come on, come on!
1193
01:10:17,445 --> 01:10:20,805
Hospitals would totally collapse
without migrant workers.
1194
01:10:20,845 --> 01:10:23,365
Then, give those jobs
to British workers!
1195
01:10:23,405 --> 01:10:26,485
Oh, come on! Tell them that
unemployment for British-born
1196
01:10:26,525 --> 01:10:27,725
is dropping. Say that.
1197
01:10:27,765 --> 01:10:31,765
But the argument that migrants
bring in more in taxes than they
1198
01:10:31,805 --> 01:10:34,725
take out in services?
Yes, good, now follow up.
1199
01:10:34,765 --> 01:10:37,765
But how much of their wages are they
sending home, out the country?
1200
01:10:37,805 --> 01:10:40,565
She's just said,
they pay more in taxes.
1201
01:10:40,605 --> 01:10:44,405
They've got kids! As long as they
pay! Any more thoughts on that?
1202
01:10:44,445 --> 01:10:46,765
That's it, I'm going in.
Wait! No, that breaks the whole...
1203
01:10:46,805 --> 01:10:50,045
She's not testing our argument!
OK, that... Yeah, yeah.
1204
01:10:51,405 --> 01:10:53,565
Sorry. Sorry to interrupt.
Sorry, who are you?
1205
01:10:53,605 --> 01:10:55,565
The hard facts, right?
1206
01:10:55,605 --> 01:10:58,725
The Treasury receives a net benefit
of £20 billion
1207
01:10:58,765 --> 01:11:02,085
a year from EU workers paying
into the system... Says who?
1208
01:11:02,125 --> 01:11:06,125
..growing the economy. That's after
using public services, so they are
1209
01:11:06,165 --> 01:11:11,605
paying for more care, more teachers,
more... That's not a good thing?
1210
01:11:13,085 --> 01:11:15,485
Yes, no-one's saying
that's not the truth. Sorry!
1211
01:11:15,525 --> 01:11:17,965
How much are WE paying
to be over there? Yeah?
1212
01:11:18,005 --> 01:11:19,645
350 million! A week!
1213
01:11:19,685 --> 01:11:22,605
OK, so have none of you heard
our messages on...?
1214
01:11:22,645 --> 01:11:26,245
That £350 million is a lie!
You would say that!
1215
01:11:26,285 --> 01:11:29,605
No, it does not exist,
it has never existed!
1216
01:11:29,645 --> 01:11:33,645
A cheque for that amount
has never been signed!
1217
01:11:33,685 --> 01:11:37,205
We will not get it if we leave!
Project Fear!
1218
01:11:37,245 --> 01:11:40,325
What will happen is that our...
Project Fear! Listen to the man!
1219
01:11:40,365 --> 01:11:43,765
..our currency will collapse,
and the economy will contract.
1220
01:11:43,805 --> 01:11:47,165
How do you know that? You lot get
things wrong all the time.
1221
01:11:47,205 --> 01:11:48,605
I don't know why we pay anything.
1222
01:11:48,645 --> 01:11:51,965
To be a member of the single largest
trading bloc in the entire world!
1223
01:11:52,005 --> 01:11:55,045
But what benefit am I seeing
from that where I'M from?
1224
01:11:55,085 --> 01:11:57,245
I'd rather it go on the NHS,
like they're saying.
1225
01:11:57,285 --> 01:11:59,125
Oh, you do realise?
1226
01:11:59,165 --> 01:12:00,325
This is, yeah, bad.
1227
01:12:00,365 --> 01:12:02,045
The people making these promises,
1228
01:12:02,085 --> 01:12:05,445
people you have never heard of -
Dominic Cummings -
1229
01:12:05,485 --> 01:12:07,125
they're not elected,
1230
01:12:07,165 --> 01:12:09,365
they're not going to form
a government, despite having
1231
01:12:09,405 --> 01:12:12,685
made billions of pretend spending
promises post-Brexit that they
1232
01:12:12,725 --> 01:12:16,205
have no power, or responsibility
to see any of it through!
1233
01:12:16,245 --> 01:12:17,805
OK, we could take a little break.
1234
01:12:17,845 --> 01:12:20,805
Or Arron Banks and his diamond mine
in South Africa,
1235
01:12:20,845 --> 01:12:22,845
or Nigel Farage,
the old stockbroker.
1236
01:12:22,885 --> 01:12:25,285
Boris Johnson,
Jacob Rees-Mogg - yeah,
1237
01:12:25,325 --> 01:12:28,805
they're going to be fine, aren't
they? This is just a game to them!
1238
01:12:28,845 --> 01:12:30,565
A debating society.
1239
01:12:30,605 --> 01:12:33,525
But the risk to you
and your children...
1240
01:12:33,565 --> 01:12:37,405
There's no risk! Come to where
I'm from, there's nothing to lose!
1241
01:12:37,445 --> 01:12:40,645
We've got something to lose - our
age. Yous lot have had your lives!
1242
01:12:40,685 --> 01:12:43,605
I've had my life?! What do you know
about my life? You've had your jobs
1243
01:12:43,645 --> 01:12:45,605
and homes and things,
it doesn't matter to you, yeah?
1244
01:12:45,645 --> 01:12:48,605
{\an5}Take a risk, sod it, thank you very
much! I haven't been lucky,
I've lost everything!
1245
01:12:48,645 --> 01:12:52,685
{\an5}You're nervous about people with a
different colour skin and accent.
Oh, I am sick of being called that!
1246
01:12:52,725 --> 01:12:56,325
{\an5}What did I call you? What did I say?
You know what you were calling me!
No, I don't!
1247
01:12:56,365 --> 01:12:59,085
Racist! Racist! Racist! That's what!
Exactly when did I say that?
1248
01:12:59,125 --> 01:13:01,365
You were saying that!
Sorry, she's right, all right?
1249
01:13:01,405 --> 01:13:04,365
Hate crimes - there's one bloke near
me... And that's my fault, is it?
1250
01:13:04,405 --> 01:13:07,605
All right, it's true! We can't say
nothing now without that coming up!
1251
01:13:09,885 --> 01:13:11,565
{\an1}THEY ALL TALK AT ONCE
1252
01:13:11,605 --> 01:13:14,085
There's no need to...
It wasn't on purpose.
1253
01:13:14,125 --> 01:13:16,485
You can stand there all you like
and say, "I've had my life,"
1254
01:13:16,525 --> 01:13:19,205
coming from your big city! The past
years have been fucking awful!
1255
01:13:19,245 --> 01:13:21,125
If you must know! That's my fault.
1256
01:13:21,165 --> 01:13:23,205
And all I hear all the time is,
1257
01:13:23,245 --> 01:13:26,805
"Shut up, don't talk about it,
don't mention it, ever!"
1258
01:13:26,845 --> 01:13:28,285
Well, I'm sick of it!
1259
01:13:28,325 --> 01:13:33,085
I'm sick of feeling like nothing,
like I have nothing,
1260
01:13:33,125 --> 01:13:37,245
like I know nothing,
like I am nothing, I'm sick of it!
1261
01:13:39,965 --> 01:13:43,925
{\an1}SHE SOBS
1262
01:13:54,885 --> 01:13:58,205
Hadn't realised,
and now it's too late.
1263
01:13:59,885 --> 01:14:02,645
Their campaign began 20 years ago.
1264
01:14:02,685 --> 01:14:04,085
More.
1265
01:14:06,445 --> 01:14:10,165
The slow drip, drip, drip of fear
and hate,
1266
01:14:10,205 --> 01:14:12,325
without anyone willing
to counter it.
1267
01:14:14,765 --> 01:14:19,645
Worse - we stuck the boot in too.
How many of us on this side
1268
01:14:19,685 --> 01:14:21,925
blamed Europe or the outsider
1269
01:14:21,965 --> 01:14:24,165
when it was politically convenient
to do so?
1270
01:14:26,445 --> 01:14:27,445
And now?
1271
01:14:29,925 --> 01:14:32,325
Now we're expected in a matter
of weeks
1272
01:14:32,365 --> 01:14:33,965
to begin pushing back that tide.
1273
01:14:34,005 --> 01:14:37,165
TV: And I will stand on this boat
and I'll say you are wrong
1274
01:14:37,205 --> 01:14:39,205
and you are wrong and you're wrong!
1275
01:14:39,245 --> 01:14:43,685
Not one of you lot look like you
have come out of Southend-on-Sea!
1276
01:14:43,725 --> 01:14:45,485
So this is what we're reduced to,
is it?
1277
01:14:47,845 --> 01:14:50,085
This is who we are?
1278
01:14:52,765 --> 01:14:55,765
You brag that you're London
through and through.
1279
01:14:55,805 --> 01:14:58,965
BOB GELDOF: Go back down the river
cos you're up one without a canoe!
1280
01:14:59,005 --> 01:15:01,445
To the dismay of Remain colleagues,
1281
01:15:01,485 --> 01:15:04,245
Gedolf's signals were
somewhat crude.
1282
01:15:06,910 --> 01:15:08,550
SIMON MCCOY: On that breaking news,
1283
01:15:08,590 --> 01:15:14,190
reports of a stabbing and shooting
involving the MP Jo Cox.
1284
01:15:14,230 --> 01:15:16,510
{\an5}Very scant information
at this stage.
1285
01:15:17,990 --> 01:15:20,950
But according to the Press
Association, they're quoting
1286
01:15:20,990 --> 01:15:23,550
an eye witness who says,
that the Batley and Spen MP
1287
01:15:23,590 --> 01:15:25,590
has been shot in the incident.
1288
01:15:25,630 --> 01:15:27,710
JANE HILL: Details really are scant.
1289
01:15:27,750 --> 01:15:30,990
Jo Cox is the MP
for Batley and Spen.
1290
01:15:31,030 --> 01:15:33,990
We know that she is involved
in some way,
1291
01:15:34,030 --> 01:15:36,510
and we have been told
that she is injured.
1292
01:15:36,550 --> 01:15:38,310
I'm afraid that really is
1293
01:15:38,350 --> 01:15:41,190
as much as is coming through
at the moment.
1294
01:15:41,230 --> 01:15:44,070
So some sort of incident...
1295
01:15:44,110 --> 01:15:48,190
OK. OK. Thanks, thank you.
Yeah, bye.
1296
01:15:48,230 --> 01:15:50,630
Emergency services at the scene.
1297
01:15:50,670 --> 01:15:54,070
She's co-chair of the Friends Of
Syria All-party Parliamentary Group.
1298
01:15:54,110 --> 01:16:01,150
She was a strong advocate
for Britain Stronger in Europe.
1299
01:16:01,190 --> 01:16:05,990
We're hearing that she was
at a nearby library holding a...
1300
01:16:06,030 --> 01:16:08,190
POLICE COMMISSIONER: Just before
one o'clock today,
1301
01:16:08,230 --> 01:16:10,990
Jo Cox,
MP for Batley and Spenborough,
1302
01:16:11,030 --> 01:16:13,750
was attacked in Market Street,
Birstall.
1303
01:16:14,950 --> 01:16:17,430
I am now very sad
to have to report
1304
01:16:17,470 --> 01:16:20,350
that she has died
as a result of her injuries.
1305
01:16:21,670 --> 01:16:25,230
Before going into further detail,
I would like to express
1306
01:16:25,270 --> 01:16:27,950
our deepest sympathies
to her family and friends
1307
01:16:27,990 --> 01:16:29,710
at this tragic time.
1308
01:16:31,270 --> 01:16:34,310
Jo was attacked by a man
who inflicted serious and, sadly,
1309
01:16:34,350 --> 01:16:36,550
ultimately fatal injuries.
1310
01:16:36,590 --> 01:16:40,630
Subsequently there was a
further attack on a 77-year-old man
1311
01:16:40,670 --> 01:16:44,110
nearby, who has sustained injuries
1312
01:16:44,150 --> 01:16:47,510
that are non-life-threatening.
Shortly afterwards,
1313
01:16:47,550 --> 01:16:50,150
a man was arrested nearby
by a local uniformed...
1314
01:17:12,190 --> 01:17:14,030
{\an1}BEEPING
1315
01:17:20,590 --> 01:17:23,310
{\an1}WHIRRING, SCREECHING
1316
01:17:47,830 --> 01:17:48,990
Strange week.
1317
01:17:51,070 --> 01:17:52,070
Yeah.
1318
01:17:56,750 --> 01:17:58,510
Drink?
1319
01:17:59,550 --> 01:18:03,270
I didn't think it would be
as bad as this. You? No.
1320
01:18:05,070 --> 01:18:08,270
But, then again, isn't that what
these types of questions do?
1321
01:18:08,310 --> 01:18:10,390
Force people into tribes.
1322
01:18:10,430 --> 01:18:14,150
Still, I think it should be
possible, vital even,
1323
01:18:14,190 --> 01:18:16,870
for a country to be able to ask
itself a question,
1324
01:18:16,910 --> 01:18:19,150
and to be answered without...
1325
01:18:19,190 --> 01:18:20,310
..all this.
1326
01:18:21,870 --> 01:18:24,990
Without such hate.
Without fucking death.
1327
01:18:26,350 --> 01:18:27,670
Yeah.
1328
01:18:31,150 --> 01:18:32,470
Seems it's moved...
1329
01:18:33,790 --> 01:18:37,510
..way beyond our relationship
with an economic bloc. It's...
1330
01:18:37,550 --> 01:18:39,870
..it's about the soul
of our country.
1331
01:18:42,310 --> 01:18:43,590
I worry.
1332
01:18:45,470 --> 01:18:47,270
I worry that we won't
be able to heal...
1333
01:18:48,670 --> 01:18:51,350
..that this has created...
Exposed - we didn't create it.
1334
01:18:51,390 --> 01:18:54,510
..a type of debate, a politics
that is unsophisticated,
1335
01:18:54,550 --> 01:18:58,790
uncivilised and, worst of all,
unkind.
1336
01:19:04,030 --> 01:19:06,470
Seriously, though,
you...you don't worry about
1337
01:19:06,510 --> 01:19:08,590
the long-term repercussions
of all this?
1338
01:19:10,190 --> 01:19:14,230
Of undermining the very concept of
expertise, of independent authority?
1339
01:19:14,270 --> 01:19:17,190
Your experts had an agenda.
Based on their knowledge.
1340
01:19:19,830 --> 01:19:22,110
You are feeding a toxic culture,
1341
01:19:22,150 --> 01:19:25,350
where nobody can trust or believe
anything...
1342
01:19:25,390 --> 01:19:27,470
That is not what I'm doing at all.
..where nobody listens
1343
01:19:27,510 --> 01:19:29,910
to each other, they just yell.
And the loudest and the rudest
1344
01:19:29,950 --> 01:19:32,430
gets heard... And give people
a voice who have been ignored
1345
01:19:32,470 --> 01:19:35,070
for years. You're not giving them
a voice, you're inciting them.
1346
01:19:35,110 --> 01:19:37,630
Don't confuse me with Banks
and Farage, they're the ones
1347
01:19:37,670 --> 01:19:40,270
who are inciting people.
How convenient that you had them
1348
01:19:40,310 --> 01:19:41,590
to do your dirty work for you.
1349
01:19:41,630 --> 01:19:44,710
Have you ever, ever REALLY tried
to stop them?
1350
01:19:52,510 --> 01:19:56,030
You and your lot have dominated
politics, political discourse,
1351
01:19:56,070 --> 01:19:58,750
for decades, Craig,
and what have you done with it?
1352
01:19:58,790 --> 01:20:00,030
What?
1353
01:20:02,190 --> 01:20:04,830
You can't close the box, Dom,
once it's been opened.
1354
01:20:04,870 --> 01:20:07,590
This is the new politics now,
the way we will conduct...
1355
01:20:07,630 --> 01:20:09,070
Change is exciting.
1356
01:20:13,910 --> 01:20:15,230
What's your edge?
1357
01:20:18,270 --> 01:20:20,350
What are you doing,
what have you found?
1358
01:20:34,070 --> 01:20:36,070
It's the sleep I miss.
1359
01:20:38,590 --> 01:20:41,030
I miss sleep.
God I do, too, I miss sleep.
1360
01:20:43,070 --> 01:20:44,870
I honestly think I had more hours
a night
1361
01:20:44,910 --> 01:20:46,470
when my kids were born than this.
1362
01:20:50,350 --> 01:20:52,110
You're having a baby, aren't you?
1363
01:20:54,990 --> 01:20:56,270
Yeah.
1364
01:20:58,510 --> 01:21:00,750
What have you got, two daughters?
Three.
1365
01:21:04,550 --> 01:21:06,830
I think about it, you know?
1366
01:21:08,670 --> 01:21:10,750
About the kind of country
that they'll grow up in.
1367
01:21:16,070 --> 01:21:17,550
What is this?
1368
01:21:17,590 --> 01:21:21,550
A "think of the children" appeal?
Please, Craig. I am doing.
1369
01:21:21,590 --> 01:21:24,150
I'm trying to get us ready.
The train coming down the tracks
1370
01:21:24,190 --> 01:21:26,870
isn't the one that you expected,
it's not the one advertised
1371
01:21:26,910 --> 01:21:30,070
on the board? Well, tough. It isn't
even the one that I imagined.
1372
01:21:30,110 --> 01:21:31,550
But I accept it.
1373
01:21:31,590 --> 01:21:33,270
You can't stop it.
1374
01:21:34,470 --> 01:21:37,150
You're right,
there is a new politics in town.
1375
01:21:37,190 --> 01:21:39,350
One that you cannot control.
1376
01:21:46,350 --> 01:21:47,950
Be careful what you wish for.
1377
01:21:49,870 --> 01:21:52,750
You won't be able to control it
either.
1378
01:21:54,430 --> 01:21:56,830
BELL RINGS
Last orders!
1379
01:22:01,830 --> 01:22:03,030
{\an1}BIG BEN CHIMES
1380
01:22:03,070 --> 01:22:05,030
It is decision day.
1381
01:22:05,070 --> 01:22:07,910
After all the campaigning,
the rows and debates,
1382
01:22:07,950 --> 01:22:10,950
today, it is time for the voters
to have their say.
1383
01:22:10,990 --> 01:22:13,910
Polling stations opened
at seven o'clock this morning.
1384
01:22:13,950 --> 01:22:17,390
More that 46 million people
have their chance to vote today.
1385
01:22:17,430 --> 01:22:19,350
That's a record for this country.
1386
01:22:19,390 --> 01:22:21,830
I voted to Remain. I don't think
there's any good reason
1387
01:22:21,870 --> 01:22:24,550
to stay in the thing.
The referendum is taking place
1388
01:22:24,590 --> 01:22:26,510
in every part of the United Kingdom.
1389
01:22:26,550 --> 01:22:29,310
The polls are open
until 10 o'clock tonight.
1390
01:22:29,350 --> 01:22:32,190
And, once they close,
it will be at Manchester Town Hall
1391
01:22:32,230 --> 01:22:34,910
that the final result will be
declared by the chair
1392
01:22:34,950 --> 01:22:36,590
of the Electoral Commission.
1393
01:22:36,630 --> 01:22:38,790
Good morning, ladies and gentlemen.
1394
01:22:38,830 --> 01:22:41,630
The total number of ballot papers
counted was
1395
01:22:41,670 --> 01:22:47,710
33,577,342.
1396
01:22:47,750 --> 01:22:51,750
The total number of votes cast
in favour of Remain was
1397
01:22:51,790 --> 01:22:57,990
16,141,241.
1398
01:22:58,030 --> 01:23:01,310
The total number of votes cast
in favour of Leave was
1399
01:23:01,350 --> 01:23:07,150
17,410,742.
1400
01:23:07,190 --> 01:23:13,430
{\an1}ELECTRONIC, UPBEAT VERSION OF
RULE BRITANNIA PLAYS
1401
01:23:29,710 --> 01:23:37,670
{\an1}MUSIC DISTORTS AND ECHOES
1402
01:23:56,150 --> 01:23:58,590
You've changed the country forever!
1403
01:23:59,830 --> 01:24:03,430
DAVID DIMBLEBY: And that's
the result of this referendum,
1404
01:24:03,470 --> 01:24:07,070
which has been preceded
by weeks and months of argument
1405
01:24:07,110 --> 01:24:10,950
and dispute. The British people have
spoken, and the answer is we're out.
1406
01:24:17,070 --> 01:24:18,990
{\an1}CHEERING AND APPLAUSE
1407
01:24:19,030 --> 01:24:20,470
If I may...
1408
01:24:20,510 --> 01:24:23,910
If I may borrow from England's
greatest wordsmith.
1409
01:24:23,950 --> 01:24:26,750
{\an5}PHONE RINGS
From this day
to the ending of the world,
1410
01:24:26,790 --> 01:24:28,550
but we in it shall be remembered.
1411
01:24:28,590 --> 01:24:32,430
Yeah? Congratulations. I can't
believe we did it. It's amazing.
1412
01:24:32,470 --> 01:24:34,630
..brothers. Dom, are you there?
1413
01:24:34,670 --> 01:24:36,150
Yeah.
1414
01:24:36,190 --> 01:24:38,550
Great. It's great.
1415
01:24:38,590 --> 01:24:43,870
Look, I just want to say, I know
we had our own little wobble.
1416
01:24:43,910 --> 01:24:45,430
I've gotta go.
1417
01:24:45,470 --> 01:24:48,950
CHANTING: Dom! Dom! Dom! Dom! Dom!
Dom! Dom! Dom! Dom!
1418
01:24:48,990 --> 01:24:51,230
{\an1}CHEERING
1419
01:24:53,270 --> 01:24:58,350
Speech! Speech! Speech! Speech!
1420
01:24:58,390 --> 01:25:01,150
{\an1}HE PROTESTS
1421
01:25:02,790 --> 01:25:04,990
{\an1}CHEERING
1422
01:25:08,590 --> 01:25:10,750
What did we say we were going to do?
1423
01:25:10,790 --> 01:25:12,470
Kill the CBI?
1424
01:25:12,510 --> 01:25:14,230
We wanted to take back control.
1425
01:25:15,590 --> 01:25:18,070
What are we doing?
ALL: Taking back control.
1426
01:25:18,110 --> 01:25:20,910
What have we done?
ALL: Taken back control!
1427
01:25:20,950 --> 01:25:22,190
Come on!
1428
01:25:22,230 --> 01:25:25,510
{\an1}CHEERING
1429
01:25:25,550 --> 01:25:27,070
{\an1}GLASSES CLINK
1430
01:25:32,150 --> 01:25:34,870
{\an1}CHEERING
1431
01:25:37,590 --> 01:25:40,510
{\an1}CLINKING
1432
01:26:01,270 --> 01:26:04,910
NIGEL FARAGE ON TV: Honesty,
decency and faith in nature
1433
01:26:04,950 --> 01:26:06,670
I think now is going to win!
1434
01:26:06,710 --> 01:26:07,990
{\an1}CHEERING
1435
01:26:08,030 --> 01:26:11,350
And we will have done it
without having to fight
1436
01:26:11,390 --> 01:26:15,510
and without one single bullet being
fired. And we will have done it.
1437
01:26:15,550 --> 01:26:17,550
Actually, one bullet WAS fired,
1438
01:26:17,590 --> 01:26:19,390
you moronic, little cunt.
1439
01:26:34,950 --> 01:26:38,230
And some people
are now saying that was wrong.
1440
01:26:39,870 --> 01:26:43,310
{\an5}And that the people should
never have been asked in this way.
1441
01:26:43,350 --> 01:26:44,790
{\an5}I disagree.
1442
01:26:44,830 --> 01:26:46,990
{\an1}REPORTERS SHOUT OVER EACH OTHER
1443
01:26:47,030 --> 01:26:49,910
I believe it was entirely right...
1444
01:26:51,510 --> 01:26:55,390
..and inevitable, and indeed,
that there is no way of dealing
1445
01:26:55,430 --> 01:26:57,270
with a question on this scale,
1446
01:26:57,310 --> 01:26:59,390
except by putting it to the people.
1447
01:26:59,430 --> 01:27:02,790
In the end, this question is ABOUT
the people.
1448
01:27:02,830 --> 01:27:05,790
It's about the right of the people
of this country
1449
01:27:05,830 --> 01:27:07,830
to settle their own destiny.
1450
01:27:10,510 --> 01:27:12,870
SOPHIE RAWORTH: Within hours,
David Cameron announced
1451
01:27:12,910 --> 01:27:15,430
he was standing down as
Prime Minister. Thank you very much.
1452
01:27:15,470 --> 01:27:17,950
He said he'd stay in Number Ten
for the next few months,
1453
01:27:17,990 --> 01:27:20,950
but that the country required
fresh leadership.
1454
01:27:23,590 --> 01:27:26,110
{\an1}HE HUMS A TUNE
1455
01:27:27,750 --> 01:27:28,910
Right.
1456
01:27:47,950 --> 01:27:50,830
I can't hear it any more. Can you?
1457
01:27:52,470 --> 01:27:53,910
It's gone.
1458
01:27:57,630 --> 01:27:59,630
ELIZABETH DENHAM: Mr Cummings.
1459
01:28:03,110 --> 01:28:06,110
I said, if you are the
unknown soldier in all of this,
1460
01:28:06,150 --> 01:28:07,830
the real puppet master,
1461
01:28:07,870 --> 01:28:10,990
and we're all living in the future
that you have imagined for us...
1462
01:28:11,030 --> 01:28:13,790
This isn't my future, this is crap.
It's all gone crap.
1463
01:28:13,830 --> 01:28:16,390
So, you were wrong?
Your predictions,
1464
01:28:16,430 --> 01:28:20,350
your optimism for life outside
the EU, it was flawed?
1465
01:28:20,390 --> 01:28:22,150
This is a...
1466
01:28:22,190 --> 01:28:26,110
Well, it's going to be a
multi-decade project. Multi-decade?!
1467
01:28:26,150 --> 01:28:29,030
Yeah. I didn't see that
on the side of the bus.
1468
01:28:33,030 --> 01:28:34,950
The vision wasn't flawed...
1469
01:28:36,350 --> 01:28:37,870
..it's people that are flawed.
1470
01:28:37,910 --> 01:28:40,750
{\an5}The politicians, they did it crap,
and they ruined it.
1471
01:28:40,790 --> 01:28:44,510
I said the entire Downing Street
operating system needed overhauling.
1472
01:28:44,550 --> 01:28:47,470
But you weren't there, were you?
You were pushed out, once again.
1473
01:28:47,510 --> 01:28:50,670
There is a systems failure
in this country and across the West.
1474
01:28:50,710 --> 01:28:54,350
We're languishing, we're drifting
without a vision or a purpose.
1475
01:28:54,390 --> 01:28:57,510
And what do you do usually
when there's a systems failure?
1476
01:28:57,550 --> 01:28:59,710
You reset. And that's all I did.
I reset.
1477
01:28:59,750 --> 01:29:02,030
And what did they do?
What did all of you do?
1478
01:29:02,070 --> 01:29:04,070
You rebooted
the same operating system,
1479
01:29:04,110 --> 01:29:07,070
the same tired, old politics
of short-termism,
1480
01:29:07,110 --> 01:29:11,310
and self-serving, small-thinking
bullshit. But are you not part
1481
01:29:11,350 --> 01:29:14,870
of the same culture, Mr Cummings?
No. Of half-truths? Well...
1482
01:29:14,910 --> 01:29:16,990
Easy answers, false promises?
1483
01:29:17,030 --> 01:29:20,390
Yes, yes, don't think that I don't
know I'm as bad as the rest of them,
1484
01:29:20,430 --> 01:29:23,270
but that's what the system does,
the virus, it infects.
1485
01:29:23,310 --> 01:29:26,790
But I was hoping, just praying,
that someone, anyone,
1486
01:29:26,830 --> 01:29:30,750
with a minimalist amount of...
even a fucking modicum, an ounce
1487
01:29:30,790 --> 01:29:34,510
of imagination or vision
or, Jesus Christ, aspiration,
1488
01:29:34,550 --> 01:29:39,470
could see that there was the
opportunity for something to...
1489
01:29:39,510 --> 01:29:43,310
..to actually happen, for someone
to step in and do something...
1490
01:29:44,950 --> 01:29:46,590
..to make a change to...
1491
01:29:48,670 --> 01:29:49,990
..to just...
1492
01:30:03,630 --> 01:30:06,350
Are you done, Mr Cummings?
1493
01:30:06,390 --> 01:30:08,150
{\an1}HE SIGHS
1494
01:30:10,910 --> 01:30:12,750
Yeah, I'm done.
1495
01:30:12,790 --> 01:30:15,310
We're all done. Thank you.